Who is Yuli Torres?

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Yulisa: Elevating Everyday Beauty with Effortless Glam and Hair Expertise

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Yulisa, widely recognized as @yuliii.t, is a Las Vegas-based esthetician who has built a loyal following by blending professional beauty expertise with a relatable online presence. Her background in skincare and hairstyling gives her content a grounded authenticity, elevating each tutorial beyond surface-level trends. She doesn’t just follow beauty fads—she personalizes them with her own flair. This unique approach has earned her recognition in the beauty and lifestyle creator community.

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What sets Yulisa apart is her deep connection with her audience, built through consistently transparent and visually appealing content. She specializes in hair tutorials that resonate with a wide demographic, especially young women looking for everyday glamour made easy. Her videos are a mix of detailed demonstrations and aesthetic visuals, often filmed in soft lighting with intimate framing. This personal touch makes her followers feel like they’re getting advice from a trusted friend.

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Yulisa’s beauty content often leans into simplicity and approachability, showing how minimal effort can still lead to stunning results. Whether she’s showing how to achieve sleek waves or reviewing new hair tools, her delivery stays calm, clear, and confident. Her content reflects her identity: polished, practical, and always polished with care. She rarely strays into heavy product promotion, focusing instead on genuine recommendations.

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As a Latina creator based in the U.S., Yulisa also brings cultural representation into the beauty space, contributing to the visibility of diverse hair textures and beauty standards. Her styling and product choices reflect both trend awareness and real-world usability. Beyond just looks, her messaging often reinforces self-care and confidence. With a growing presence, she continues to position herself as a dependable source of beauty inspiration rooted in professional credibility.

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An Influencer Active on Social Media

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Yulisa has built a dual-platform presence with strong traction on TikTok and growing visibility on Instagram, focusing heavily on short-form beauty content.

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Yuli Torres' Social Media Strategy Analysis

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TikTok: The Engine Behind Her Beauty Brand

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Yulisa’s TikTok presence is her strongest, boasting an impressive 3.2M followers. She uses the platform to showcase short-form hair tutorials that are clear, concise, and visually appealing. Her videos often begin with strong hooks—whether it's a hair reveal, a before/after shot, or a trending sound. This ensures viewers are instantly pulled into her content.

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Her strategy leans into simplicity and relatability—she rarely over-edits, instead using natural lighting and real-time demonstrations. This helps establish trust and keeps her style accessible for viewers who want achievable beauty looks. Her tone remains casual, but informed, striking a strong balance between professional and personable. By showing her face frequently, she builds familiarity and audience retention.

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Engagement-wise, while her engagement rate sits at 0.03%, her content still garners thousands of views and reactions. Her best-performing videos focus on hair transformations or viral techniques using trending sounds. Although growth is currently flat, she remains consistent, posting around 1.4 videos/week. Her video library offers a strong back-catalog that continues to generate views.

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She posts consistently at 11 PM once a week, a habit that helps maintain rhythm with her loyal audience. TikTok is also where she’s most likely to receive brand visibility—having already worked with names like PrettyLittleThing and Wavytalk. In short, TikTok is where her influence is concentrated and continues to drive recognition for her brand.

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• Username: @yuliii.t
• Influence Score: 79.1/100
• Followers: 3.2M
• Activity: 1.4 videos/week
• Engagement Rate: 0.03%
• Growth: 0%
• Average Engagement: 877
• Posting Habits: Once a week at 11 PM EST

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Instagram: Style-First Storytelling and Beauty Vibes

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Instagram plays a secondary but stylistically strong role in Yulisa’s digital ecosystem. With 183.5K followers, she focuses here on more polished content—outfit photos, GRWM Reels, and glam hair tutorials with vibrant lighting and high camera quality. The vibe here is more curated, matching beauty aesthetics and current Instagram trends. She uses Reels to repurpose TikTok content while tailoring visuals for a more refined audience.

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While her engagement rate is lower at 0.01%, her Reels still pull strong viewership—some crossing the 1M+ mark. The Instagram algorithm favors her visually-driven posts, particularly those with detailed hairstyling steps and glam transitions. Despite limited activity (1 post/month), the content is impactful and well-aligned with what beauty-focused brands seek. High production quality compensates for the lower posting frequency.

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Instagram also serves as her branding showroom—highlighting her personal style and acting as a mood board for followers seeking visual inspiration. The captions remain minimal, often just emojis or brief comments, letting her visuals speak loudest. This streamlined aesthetic branding keeps her page cohesive and distinctly hers. The page feels calm, clean, and confidence-driven.

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Though her posting is infrequent and her last activity was 25 days ago, it’s clear Instagram remains a key pillar for brand deals. It’s where her collaborations—like those with Fashion Nova—are often highlighted in tagged posts. Instagram solidifies her as a creator who understands how to blend beauty with lifestyle, offering brands premium placement in her feed.

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• Username: @yuliii.t
• Influence Score: 46.3/100
• Followers: 183.5K
• Activity: 1 post/month
• Engagement Rate: 0.01%
• Growth: -0.17%
• Average Engagement: 24
• Posting Habits: Once a month at 9 PM EST

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Yuli Torres' Social Media Influence Summary

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With a Favikon Influence Score of 79.1 on TikTok, Yulisa ranks among the top 1% of creators in the United States and the top 12% globally. In the hair care category, she lands in the top 10% in the U.S. and the top 9% worldwide, validating her niche authority in beauty tutorials.

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Learn more about the Favikon Methodology here

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Content Strategy: Effortless Glam Meets Everyday Beauty

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Yulisa’s content is tailored for digestibility and visual satisfaction. Her hair tutorials are structured, sequenced, and paced in a way that walks viewers through transformations without feeling instructional. Her Reels and TikToks prioritize aesthetic fluency over over-the-top editing—giving her an edge in relatability.

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Reachability and Partnerships

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Yulisa is highly reachable for brand collaborations and already has experience with names like Wavytalk, PrettyLittleThing, and Fashion Nova. Her audience demographic skews young, beauty-focused, and trend-savvy, making her ideal for product launches in hair styling tools, skincare, and fast fashion.

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Her media kit is likely to appeal to lifestyle brands looking to target the Gen Z market through relatable beauty storytelling. Additionally, her professional background as an esthetician adds credibility—especially for skincare and wellness collaborations. She's best approached with casual yet structured campaigns where the product fits seamlessly into her existing content format.

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Conclusion: Blending Professional Beauty with Polished, Relatable Influence

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Yulisa is an aesthetician-turned-content-creator who’s made waves through simple yet engaging hair and beauty tutorials. With over 3 million TikTok followers, she commands strong reach and continues to shape Gen Z beauty culture with her accessible and clean content style.

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