This article is part of a series of six pieces explaining in detail the Favikon scoring and ranking algorithm. The series includes:

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1. Favikon Methodology | Algorithm
2. Favikon Methodology | Summary
3. Favikon Methodology | Tiers
4. Favikon Methodology | Authority Score
5. Favikon Methodology | Influence Scores
6. Favikon Methodology | Authenticity Scores

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Favikon Methodology

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The Influence Score ⭐

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The Favikon Influence Score is a comprehensive rating out of 100, calculated using various criteria such as audience, engagement, views, and other relevant social media indicators.

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This score evaluates multiple aspects of a social media account’s performance, focusing on key indicators like audience, activity, engagement, views, and growth. Each aspect is graded out of 100, with a weighted contribution to the overall authority score.

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The higher the score, the more influential the creator is in terms of impact and reach on social media.

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Key Indicators

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1. Audience (A) = 93

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• Total followers: 3.4M

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• Score: 93, rated “Excellent”

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• Weight: 9.23%

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Explanation: The score is based on the total number of followers. It is evaluated against a benchmark or percentile system to determine whether this number is low, average, or excellent compared to similar accounts.

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2. Activity (C) = 94

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• Days since last activity: 3.7 days

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• Score: 94, rated “Average”

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• Weight: 4.61%

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Explanation: This score measures how frequently the account is active. Fewer days since the last activity indicate consistent posting, generally resulting in a higher score. The “average” rating reflects regular but not overly frequent posting.

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3. Engagement (E) = 92

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3A. Engagement per post (EPP) = 91

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• Interactions: 27.9K, rated “Excellent”

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• Weight: 27.68%

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3B. Engagement per month (EPM) = 92

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• Interactions: 362.9K, rated “Excellent”

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• Weight: 27.68%

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Explanation: Engagement is one of the most critical metrics, carrying significant weight in the final score. It measures how users interact with the content (likes, comments, shares), both per post and on a monthly basis. High engagement indicates content resonates strongly with the audience.

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4. Views (V) = 92

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4A. Views per post (VPP) = 91

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• Views: 940.9K, rated “Excellent”

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• Weight: 10.20%

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4B. Monthly views = 92

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• Views: 6.6M, rated “Excellent”

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• Weight: 11.38%

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Explanation: Views are another crucial performance indicator. The score is based on both views per post and monthly totals. Higher views show better content visibility, which contributes positively to the score.

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5. Growth (G) = 96

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• Follower growth: +70.6K new followers

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• Score: 96, rated “Excellent”

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• Weight: 9.23%

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Explanation: This score reflects the increase in followers over a given period. A high score indicates rapid or steady growth, which is a strong sign of rising influence and popularity.

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Scoring Methodology

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• Percentile System: Each metric is assessed using a percentile system, dividing data into 100 equal parts. For example, a score of 93 means the account performs better than 93% of comparable accounts.

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• Weights: Each metric is assigned a weight, showing its impact on the overall score. Engagement, for instance, carries more weight (27.68%) than activity (4.61%), highlighting the importance of user interaction compared to posting frequency.

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Final Influence Score

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• The overall Influence Score of 92.2/100 is calculated as a weighted average of these five indicators, offering a comprehensive evaluation of the account’s performance.

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Platform-Specific Scores

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Summary

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Each platform score is derived from a combination of metrics such as audience, growth, views, engagement, and activity. High scores reflect strong influence and effectiveness, while lower scores indicate areas that may require improvement, particularly around activity and engagement. The global authority score of 9,280 demonstrates a generally strong social media presence across the evaluated platforms.