How to Find Influencers on Pinterest: A Complete Guide for Brands

Influencer marketing has grown rapidly in recent years, with brands across all industries turning to content creators to reach their audiences in more authentic ways. While 73% of marketers focus on Instagram and TikTok, smart brands are quietly dominating Pinterest, where content has a 3.5-month lifespan vs. 24 hours on other platforms.

Pinterest is built around discovery. People come here to get inspired, plan purchases, and explore ideas, which makes it a great space for brands to connect with users through trusted voices. If you’re looking to find influencers on Pinterest but aren’t sure where to start, this blog will walk you through the process on how to identify the right creators, where to look, what tools can help, and how to reach out in a way that leads to real results.

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Check out this video on YouTube:

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Why Pinterest Influencers Matter

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Pinterest drives 33% more referral traffic than Facebook, with users 2x more likely to make purchases within a week of discovery. Many users use it with clear intent by planning, searching, and saving ideas for future purchases. Unlike other platforms, content on Pinterest lasts a long time. A pin can keep getting views and clicks for months, not just hours. Brands like Sephora and Home Depot have seen 25-40% higher conversion rates from Pinterest influencer campaigns compared to other platforms.

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Pinterest is also full of niche communities. Whether it is home decor, wellness, or DIY, there are creators who consistently post valuable content. Working with them helps brands reach the right people at the right time when they are actively looking for ideas. With Pinterest's influence on purchase decisions growing 25% year-over-year, brands can't afford to treat it as an afterthought.

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Manual Methods for Finding Pinterest Influencers

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If you’re just starting out or prefer a hands-on approach, there are several manual ways to find influencers directly on Pinterest. These methods may take a bit more time, but they can lead to more relevant and authentic results.

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Searching by hashtags and keywords: Use Pinterest’s search bar to look up relevant keywords and hashtags related to your niche. For example, if you're in the wellness space, search terms like “healthy recipes” or “home workouts.” Look at the pins that come up and check who’s posting consistently high-quality content. Influencers often have strong branding, well-designed pins, and active engagement.

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Exploring Pinterest's "People to follow" suggestion: Pinterest sometimes recommends creators based on your interests and searches. Scroll through these suggestions to find potential influencers who are active in your niche. These suggestions can lead you to creators who may not have massive followings but still have strong content and loyal audiences.

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Checking competitor followers: Look at who is following or engaging with influencers your competitors are working with. This can help you identify similar creators or even micro-influencers who are active in your industry but haven’t been widely noticed yet.

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Using Pinterest's search filters: Pinterest allows you to narrow down search results by format like boards, people, or pins. When searching a keyword, click on the “Profiles” or “People” tab to see content creators related to your topic. This is an easy way to focus on individual users rather than just browsing through pins.

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Analyzing Pinterest Influencers: Metrics That Matter

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Engagement rate reality check: On Pinterest, a 2-3% engagement rate is solid gold. Unlike Instagram where likes come easy, Pinterest engagement represents genuine interest, people saving your content to act on later. Look for creators whose pins consistently get repinned and commented on, not just hearted.

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The save-to-like ratio: This is Pinterest's secret sauce metric. High saves indicate content people want to reference again, a sign of trust and authority. If someone has 10K likes but only 500 saves across their recent pins, their content isn't driving action.

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Follower growth patterns: Sudden follower spikes often signal bought followers or viral one-offs that won't repeat. Look for steady, organic growth that aligns with content quality improvements or seasonal trends relevant to their niche.

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Board strategy intelligence: Smart Pinterest creators organize content into themed boards that tell a story. A home décor influencer should have boards like "Small Space Solutions" and "Budget DIY Projects", not random collections. Well-curated boards signal strategic thinking about their audience's needs.

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Red Flags That Cost You Money

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The generic comment trap

‍Comments like "Love this!" and "So cute!" from accounts with no profile pictures or bio information usually indicate fake engagement. Real Pinterest users leave specific comments about how they'll use the idea.

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Inconsistent aesthetic without purpose

While variety can be good, dramatic style shifts without explanation suggest the creator is chasing trends rather than serving a consistent audience. Your brand message gets lost in the chaos.

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Collaboration overload

If every third pin is a sponsored post or collaboration, the creator has likely devalued their recommendations. Their audience stops trusting their picks, making your investment less effective.

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Ready to scale beyond manual research? Here's where specialized tools become game-changers.

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Streamlining Your Search with Favikon

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Manual searching works for small campaigns, but scaling Pinterest influencer marketing requires platform-specific intelligence that most tools simply don't provide. It takes time to dig through profiles, and it’s hard to tell how well someone is really performing without access to deeper data like engagement rates or audience demographics.

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That’s where influencer discovery tools come in. These platforms are built to help you find creators faster and more strategically. You can see metrics that aren’t available on Pinterest itself, compare profiles side by side, and save a lot of guesswork. While other platforms treat Pinterest as just another social channel, Favikon recognizes it as the visual search engine it truly is. Unlike competitors that focus primarily on Instagram and TikTok, Favikon offers Pinterest-specific intelligence: true engagement rates calculated for Pinterest's longer content lifecycle, board strategy analysis, and seasonal trend mapping that generic tools completely miss. This Pinterest-first approach means you're identifying creators who actually drive saves, clicks, and conversions, not just vanity metrics. You can apply filters like industry, country, and audience size to find creators who match your brand's needs, reducing research time by 80% while improving campaign performance.

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Outreach Best Practices

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1. Crafting effective initial messages: Avoid generic messages. Influencers get a lot of inquiries, so stand out by being personal and specific. Mention something you like about their content, especially if it connects to your brand. Keep it short, clear, and professional. You’re not trying to sell them, you're starting a conversation.

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2. What to include in collaboration proposals: Once they’re interested, share the key details without overwhelming them. Include:

• A brief intro to your brand and what you do
• The goal of the campaign
• What you’re asking from them (e.g. number of pins, type of content)
• What they’ll receive in return (payment, products, exposure, etc.)
• A rough timeline

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3. Building long-term relationships: Don’t treat influencer outreach as a one-off transaction. If someone delivers great results and aligns with your brand values, keep the relationship going. Engage with their content regularly, keep them in the loop for future campaigns, and check in even when you’re not actively collaborating. The more genuine the connection, the more authentic the content will be.

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Conclusion

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Pinterest might not be the first platform that comes to mind for influencer marketing, but it deserves a spot in your strategy. Its focus on discovery, long-lasting content, and niche communities makes it a unique space to connect with highly engaged users who are already in a planning mindset.

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Finding the right influencers takes a bit of work, whether you're using manual methods or platforms like Favikon to speed things up. But with the right approach, from identifying strong creators to crafting thoughtful outreach, you can build partnerships that are not only effective, but long-lasting.

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As with any influencer marketing effort, success on Pinterest comes down to fit, authenticity, and clear communication. When done well, the results can go far beyond just likes, think saves, shares, and real action from an audience that’s genuinely interested.

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Ready to find Pinterest influencers who actually convert? Start your search with platform-specific tools designed for Pinterest's unique discovery algorithm. Happy pinning!

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Also See 👀:

What is Influencer Marketing?

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