Who's Who on Social Media
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Who is Eduardo "Eddie" Zepeda?

Eduardo Zepeda, known online as Eddie Zepeda, is a U.S.-based lifestyle and video content creator recognized for his relatable humor, tight-knit creator collaborations, and emotionally engaging posts. Active primarily on TikTok and Instagram, Eddie shares real-life moments centered around family, friendships, and personal experiences—from travel vlogs to candid group clips.

May 20, 2025
Justine Castany
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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.

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Eduardo Zepeda aka Eddie Zepeda: Blending Laughter, Friendship, and Real-Life Moments Through Social Video

Eduardo Zepeda, better known as Eddie Zepeda, is a U.S.-based content creator known for his relatable humor, social group dynamics, and upbeat lifestyle content. His online presence centers around real-life moments with friends and family, often featuring collaborations with creators like Alex Blesiv and Karen Mendoza. He uses humor, candid storytelling, and everyday chaos to build a loyal following on both TikTok and Instagram. His content resonates with a younger audience who enjoy seeing personality-driven narratives mixed with genuine emotion.

Eddie’s content often captures casual yet entertaining scenarios, like travel weeks, wedding trips, or group pranks—showing his life from an insider’s lens. He blends emotional authenticity with social fun, making his feed feel like a running diary of shared experiences. This format helps him stand out in the entertainment and lifestyle category where creators often lean into scripted formats. Instead, Eddie builds engagement by simply being himself, surrounded by people viewers come to know and follow.

Eduardo Zepeda and Karen Mendoza Celebrate Their Wedding Day (Source: @karenmendoza__, Instagram, September 2024)

He frequently collaborates with a tight-knit network of creators, tagging and being tagged across dozens of posts per week. This includes consistent appearances with partner creators like Karen Mendoza (tagged 66 times) and Alex Blesiv (tagged 17 times). His content thrives in the context of community visibility, not just solo appearances. This social overlap strengthens viewer retention and expands his cross-platform reach.

Eddie has also worked with brands like Hard Rock Hotel Cancun, aligning with his travel-based lifestyle. His content is less focused on direct product promotion and more on integration—such as tagging brands during travel vlogs or shared creator events. He keeps the tone cheerful, personal, and brand-safe, which allows campaigns to blend naturally into his feed.

An Influencer Active on Social Media

Eddie Zepeda is active on TikTok and Instagram, with TikTok serving as his main growth platform and Instagram supporting consistent audience engagement through personal moments and photos.

Eduardo's Social Media Strategy Analysis

TikTok: Humor, Energy, and Group Chemistry

Eddie’s TikTok strategy is centered on capturing real-life group interactions, wedding trips, and chaotic social energy. His most viral content comes from spontaneous moments—like moving in with Blesiv for “wedding week” or filming friend reactions during creator events. These aren’t scripted bits; they’re raw clips that show relationship dynamics, emotional buildup, and humor through shared experiences. He often lets reactions drive the narrative, making the viewer feel part of the moment.

He posts around 1.4 times a week, yet still maintains a massive engagement rate of 19.96%, thanks to the emotional hooks and familiar faces in each video. His 2.3M average views per video prove that people tune in not just for Eddie, but for the full cast of recurring creators. There’s no heavy use of text overlays or sound trends—most videos thrive on body language, pacing, and authentic reactions. His strength lies in showing community, not isolation.

Unlike solo creators who rely on monologues or skits, Eddie’s TikTok style feels like a group diary. He appears in multiple creators’ content, often cross-tagged, and uses his own page to drive momentum for ongoing storylines. His presence is strongest in group-centric formats like pranks, couple Q&As, and reunion reactions. This approach creates serialized appeal, with each post adding context to the last.

Brand inclusion on TikTok is subtle. Instead of overt placement, Eddie tags brands like Hard Rock Hotel during travel weeks, where the setting becomes part of the story. This makes his platform suitable for experiential and lifestyle partnerships, especially those aiming to reach Gen Z audiences through socially embedded storytelling.

  • Username: @eddiezepeda24
  • Influence Score: 90.7/100
  • Followers: 1.8M
  • Activity: 1.4 videos/week
  • Engagement Rate: 19.96%
  • Growth: 0%
  • Average Engagement: 359.4K
  • Posting Habits: Once a week at 10 PM EST

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Instagram: Personal Moments and Creator Collaborations

Eddie’s Instagram is structured around emotional visuals—wedding photos, surprise moments, and heartfelt captions shared from real events. He posts nearly every day at 10 PM EST, offering a reliable feed of personal updates and behind-the-scenes stories. His aesthetic is warm and personal rather than stylized or curated, which makes posts feel intimate and accessible. Instead of product promotions, Eddie uses Instagram to document life and relationships.

His strongest-performing posts are life milestones—especially wedding photos with Karen Mendoza or shared creator travel content. These generate hundreds of thousands of likes, with consistent engagement from followers who follow the larger creator circle. He doesn’t rely on Instagram Reels or filters; the focus remains on raw storytelling through photos and short videos. The goal isn’t aesthetic perfection but emotional impact.

Eddie uses Instagram tagging to spotlight creator collaborators like Karen, Alex Blesiv, and Destiny Salazar, showing his role as both participant and amplifier in the social ecosystem. This consistent tagging boosts network discoverability and cements his image as a core member of a creator family. He also tags brands in relevant contexts, like hotel partnerships, without making the post feel like an ad.

The account earns 13.27% engagement on average, with nearly 95K interactions per post. His Instagram isn’t just a visual archive—it’s a record of life events shared in real time. Eddie’s posting habits and emotional tone make the platform ideal for event-based campaigns and brand moments tied to real social gatherings or celebrations.

  • Username: @_eddiezepeda
  • Influence Score: 93.8/100
  • Followers: 713.7K
  • Activity: 15 posts/month
  • Engagement Rate: 13.27%
  • Growth: +1.84% (+12.8K)
  • Average Engagement: 94.7K
  • Posting Habits: Every day at 10 PM EST

Eduardo Zepeda's Social Media Influence Summary

With a Favikon Influence Score of 9,230 points, Eddie Zepeda ranks in the Top 2% of creators globally. He holds the #221 spot in Video Entertainment U.S. and #1,123 worldwide, confirming his strength in social-driven content. His Instagram rankings—#573 in the U.S. and #2,791 worldwide—highlight his consistent engagement and strong performance in the lifestyle space.

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Content Strategy: Friends, Feels, and Funny Chaos

Eddie’s content strategy centers around shared moments—he rarely posts alone. His success comes from being part of a recognizable creator circle, allowing him to tag into different storylines, formats, and character dynamics. Whether it’s joking around in a hotel room or recapping a wedding week, the energy comes from chemistry, not scripted dialogue. He avoids overproducing content. Most of his posts are quick edits or single-shot captures, often paired with light captions and organic interactions in the comments. This creates a casual feel that resonates with Gen Z audiences. His visibility across platforms is maintained not just by solo content but through consistent mutual tagging and collaborations across Karen Mendoza, Alex Blesiv, and others.

Reachability and Partnerships

Eddie Zepeda is highly reachable through Instagram, where he posts daily at 10 PM EST and maintains consistent engagement through life events and social interactions. His audience frequently engages with personal content such as his wedding, group travels, and family moments, making it a reliable space for campaigns with emotional context. He has previously tagged Hard Rock Hotel Cancun during collaborative creator trips, showing a pattern of embedding brand mentions naturally. His Instagram feed functions like a public diary, giving partners visibility in high-trust environments.

An overview of Eduardo’s top influential connections across key industries. (Source: Favikon)

On TikTok, Eddie posts less frequently—about 1.4 videos per week—but sees outsized impact with 2.3M average views and a 19.96% engagement rate. He is most reachable during event weeks, when collaborative content surges and tagging becomes central to visibility. Videos from “wedding week” or group housing moments often include multiple creators and locations, ideal for experiential or destination-focused brands. While not always active, a single TikTok post from Eddie during high-traffic periods offers wide exposure and strong conversion potential.

Conclusion: Eddie Zepeda’s Influence Is Built on Real Moments and Loyal Community

Eduardo Zepeda has built a highly engaged following by being real, consistent, and surrounded by creators who elevate each other. His mix of humor, emotion, and social storytelling resonates deeply with his audience—whether it’s a casual Instagram photo or a group TikTok moment. With top engagement across both platforms and strong placements in video entertainment, Eddie is more than just a lifestyle creator—he’s a personality viewers return to for connection and consistency. For brands looking to tap into group-driven, personality-led campaigns with high organic reach, Eddie Zepeda offers a proven platform and a highly responsive audience.

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