Who is Ingrid Macher?

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Ingrid Macher: Empowering Midlife Wellness Through Hormonal Health Advocacy

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Ingrid Macher is a health coach and author based in the United States, known for her expertise in weight loss, menopause management, and cortisol regulation. Originally from Colombia, she has built her platform specifically around empowering women over 40 to take control of their well-being through hormonal balance and lifestyle change.

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Her journey began with her personal struggle with weight and misinformation, which she now openly discusses to connect authentically with her audience. A central narrative in her storytelling is the impact of cortisol and stress on the body, which she demystifies through easy-to-follow content and proven scientific insights.

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What differentiates Ingrid is her relentless focus on actionable, natural remedies that speak directly to the symptoms women over 40 face, including fatigue, belly fat, and mood swings. She crafts her message in Spanish, catering to a predominantly Latin American audience, especially on Instagram and TikTok.

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Today, Ingrid has become a go-to resource for Spanish-speaking women navigating menopause. She is respected for her evidence-based tips and routines that don’t just sell a lifestyle, but genuinely educate and inspire change.

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An Influencer Active on Social Media

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A leading voice for menopausal health, Ingrid Macher engages millions of Spanish-speaking women over 40 across Instagram, TikTok, and YouTube.

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Ingrid Macher's Social Media Strategy Analysis

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Instagram Strategy: Early Morning Authority in Midlife Hormone Health

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Ingrid Macher uses Instagram to deliver professional wellness advice with emotional resonance. She regularly posts content tied to cortisol levels, menopausal weight gain, and midlife fatigue. These topics are supported with strong visuals like fruit, body fat models, and blood test props.

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Her audience — primarily Latin American women over 40 — expects health content early in the morning. Posting at 6PM aligns with their wellness routines and positions Ingrid as part of their daily rhythm. This consistency deepens trust and routine interaction.

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Ingrid’s visuals lean on bright reds, clinical greens, and engaging headline text — all designed to make complex science feel accessible. Her reels regularly surpass 20K likes, proving that her audience finds both value and shareability in her advice.

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Reels such as “3 Exámenes que Revelan” and “Alimentos que bajan el CORTISOL” offer instantly usable tips. These formats encourage viewers to return for actionable answers, making her content a daily reference point rather than just passive inspiration.

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• Username: @adelgaza20
• Influence Score: 91.2/100
• Followers: 4.1M
• Activity: 15 posts/month
• Engagement Rate: 0.28%
• Growth: +2.92%
• Average Engagement: 11.4K
• Posting Habits: Twice a day at 6 PM EST

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TikTok Strategy: Viral Micro-Content for Hormonal Education

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On TikTok, Ingrid condenses hormonal science into powerful 15–60 second videos. Her tone is more urgent and punchy here, with bold thumbnails and shock-value hooks like “5 señales que eres ADICTA” or “¡ADIÓS BARRIGA hinchada!” targeting cortisol-related belly fat.

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She posts twice daily at 10 AM, maximizing reach during scrolling hours when her audience is most receptive. This nighttime strategy positions her as the last word on health before sleep, strengthening message retention and video replay.

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TikTok allows her to use props — such as bright yellow fat models or hands-on food examples — to simplify medical terms into digestible visuals. Each video tackles one highly specific issue, such as inflammation, metabolism, or belly bloat, enhancing clarity.

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This platform is where she experiences the most growth: +16.12% monthly. Her average views top 384.6K, with her most viral videos crossing 12M, demonstrating how her formula of health science + shock hook is ideal for TikTok’s algorithm.

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• Username: @adelgaza20
• Influence Score: 91.6/100
• Followers: 1.4M
• Activity: 13.8 videos/week
• Engagement Rate: 1.25%
• Growth: +16.12%
• Average Engagement: 17.6K
• Posting Habits: Twice a day at 10 AM EST

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YouTube Strategy: Deeper Testimony and Intimate Wellness Talk

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Ingrid’s YouTube channel is slower-paced and less active, with only about two uploads per month. However, it serves as a secondary repository for long-form and emotionally resonant storytelling. Her videos cover insulin resistance, hormonal imbalances, and lifestyle reflections.

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Content here leans more personal — not just instructional. Titles like “La Menopausia es LO PEOR que me ha pasado” tap into vulnerability, offering her audience deeper emotional relatability beyond quick solutions.

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Her Shorts format still integrates bold thumbnails and mid-sentence hooks, but with a slightly more reflective tone. These videos receive lower engagement (312 average), yet they provide value to her most loyal followers who seek more nuance and context.

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Posting at 8PM, her YouTube strategy complements her Instagram by offering extended commentary. Although growth is currently declining slightly (-0.41%), the platform strengthens her authority and serves niche segments of her following.

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• Username: @FabulosaYFit
• Influence Score: 87/100
• Followers: 1.4M
• Activity: 3.2 videos/month
• Engagement Rate: 0.02%
• Growth: -0.41%
• Average Engagement: 312
• Posting Habits: Twice a month at 8 PM EST

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Ingrid Macher's Social Media Influence Summary

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Ingrid Macher ranks in the Top 1% of creators globally in the healthy lifestyle category and holds the #2 spot in Colombia, solidifying her as a leading voice in midlife wellness content.

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Learn more about the Favikon Methodology here

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Content Strategy: Hormonal Wellness Delivered with Relatable Precision\

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Ingrid’s content strategy hinges on precision: she identifies clear hormonal problems and delivers scientifically grounded solutions in a way that’s both digestible and urgent. Whether using visual metaphors like holding actual fat replicas or sharing medical test results, her videos stay focused on tangible health outcomes.

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Reachability and Partnerships

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Ingrid Macher is highly reachable for brand collaborations, particularly in the health, nutrition, and wellness space. With content centered around scientifically-backed remedies and visible product references, she is well-aligned with supplement brands, wellness apps, and fitness gear.

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Her platform notes strong openness to sponsored posts and product reviews. As her audience is actively seeking solutions to menopause-related issues, Ingrid’s endorsement holds strong weight and translates into highly actionable influence. She represents a strategic match for any brand looking to target Spanish-speaking women over 40 in Latin America or the U.S. Hispanic market.

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Conclusion: Championing Hormonal Wellness for Women Over 40 Through Science and Empathy

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Ingrid Macher has carved out a distinct space in digital wellness by addressing the often-overlooked topic of menopausal health. Her ability to turn complex hormone science into relatable, engaging content has earned her a loyal and growing community. With exceptional reach across Instagram and TikTok, an authority score in the top percentile, and an audience built on trust and transformation, Ingrid is not just an influencer—she’s a catalyst for midlife health empowerment in the Spanish-speaking world.

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