Who is Josh Bersin?

‍

‍

Josh Bersin: Shaping HR Innovation Through Research and Thought Leadership

‍

‍

Josh Bersin is the Founder and CEO of The Josh Bersin Company, a leading HR research and advisory firm focused on business leadership, corporate learning, and talent strategy. He is best known for transforming complex workforce data into actionable insights used by global enterprises. His research is widely cited by Fortune 500 companies and HR tech leaders for guiding organizational development. Josh’s background as a systems engineer adds a data-driven layer to his HR thought leadership.

‍

He is a pioneer in promoting skills-based hiring and workforce agility through evidence-backed frameworks. His reports often highlight how AI is changing recruitment, leadership models, and performance management systems. Josh frequently publishes benchmarks and maturity models that help CHROs assess their internal practices. His influence is particularly strong among HR executives managing large-scale digital transformation.

‍

‍

Josh’s insights are regularly shared through LinkedIn posts, corporate webinars, and his namesake podcast, which reaches senior HR professionals worldwide. His content avoids motivational jargon, instead emphasizing trends based on survey data and organizational outcomes. He works closely with enterprise partners like Workday, SAP, and Microsoft to explore workplace shifts in real time. His voice is trusted for setting direction on issues such as remote work structures, employee well-being, and inclusion strategy.

‍

Beyond content, Josh is deeply involved in shaping HR industry standards through collaborations with training institutions and product developers. His advisory network includes senior leaders from companies like ADP, Salesforce, and ServiceNow. He is often featured at conferences as a keynote speaker, presenting findings on topics like pay equity, hybrid teams, and leadership pipelines. His role blends rigorous research with corporate impact, positioning him as a unique authority in HR innovation.

‍

‍

An Influencer Active on Social Media

‍

‍

Josh Bersin reaches nearly 1 million followers across LinkedIn, X, and YouTube, with LinkedIn accounting for over 90% of his audience and engagement.

‍

‍

Josh's Social Media Strategy Analysis

‍

‍

LinkedIn: Leading B2B Influence in HR

‍

‍

Josh Bersin’s LinkedIn strategy is built around deep, research-based posts that target senior HR professionals and business executives. His content typically breaks down findings from his company’s proprietary studies, focusing on workplace strategy, leadership models, and HR tech implementation. Each post reads like a mini-report, offering concrete metrics and recommendations. This precision makes his profile a reference point for decision-makers in the corporate HR space.

‍

He posts around 11 times per month, consistently sharing at 9 AM EST to align with professional audiences in the U.S. and Europe. His content cadence is structured to coincide with report releases, live webinars, and industry updates. Rather than repurposing generic trends, Josh crafts posts that directly cite survey data, maturity models, or case studies from large enterprises. These details create long-term engagement with corporate stakeholders and B2B networks.

‍

‍

Despite a modest engagement rate of 0.03%, each post averages 244 interactions and over 24K views, highlighting his reach among influential professionals. His engagement reflects quality over quantity, as comments often come from HR VPs, directors, and consultants seeking insight—not casual followers. His influence is not measured by viral content, but by repeated use of his work in corporate decks, trainings, and product development.

‍

He ranks #206 on LinkedIn U.S. and is in the top 1% of creators on the platform, which aligns with his positioning as a trusted B2B voice. The profile is not just a distribution tool—it functions as a professional knowledge hub, with his content cited across internal HR newsletters and LinkedIn learning discussions. Josh's mastery of LinkedIn is rooted in specificity, consistency, and institutional credibility.

‍

• Username: @bersin
• Influence Score: 96.2/100
• Followers: 947.1K
• Activity: 11 posts/month
• Engagement Rate: 0.03%
• Growth: +0.18%
• Average Engagement: 244
• Posting Habits: 3 times a week at 9 AM EST

‍

Recommended tools
‍Find LinkedIn Influencers‍Analyze your own LinkedIn profile‍Analyze competitors' LinkedIn profiles

‍

X (Twitter): Complementary Commentary for HR Trends

‍

‍

Josh Bersin uses X to share quick updates, headlines, and links related to HR shifts, often amplifying posts originally shared on LinkedIn or his blog. His presence here is much lighter, with an average of 0.8 tweets per week. This minimal activity is intentional—X serves more as a feeder platform rather than a primary channel. His tweets often include sharp takes on breaking news in HR tech, policy changes, or global labor trends.

‍

His engagement is low (0.01%), averaging around 7 interactions per tweet, but his 62.4K followers reflect a professional audience that values fast, skimmable insights. He rarely posts personal commentary or motivational content, staying close to his expertise. Instead, he uses X as a way to bookmark important industry events or broadcast links to new podcast episodes and research reports.

‍

‍

Josh’s tweets frequently include industry tags and occasionally mention other corporate accounts such as SAP or Workday to reinforce visibility. He posts at 9 AM EST—likely matching the timing of LinkedIn uploads—and maintains the same formal tone across platforms. There is no use of trending memes or casual formats; every post is structured to serve his research-driven identity.

‍

While X is not central to Josh’s strategy, it supports his ecosystem by creating quick access points to more comprehensive content. His tweets act as reminders for webinars, promote speaking events, or circulate whitepapers to his existing professional network. The channel’s value lies in visibility, not conversation.

‍

• Username: @josh_bersin
• Influence Score: 68/100
• Followers: 62.4K
• Activity: 0.8 tweets/week
• Engagement Rate: 0.01%
• Growth: +0.04%
• Average Engagement: 7
• Posting Habits: Once a week at 9 AM EST

‍

‍

YouTube: Educational Content with Niche Appeal

‍

‍

Josh Bersin’s YouTube channel operates as a long-form archive of educational content, primarily featuring webinars, conference speeches, and report walkthroughs. He posts an average of 12.3 videos per month—often linked directly to research releases from The Josh Bersin Company. His videos are designed for HR practitioners who want to dive deep into topics like AI in hiring, pay equity, or skills taxonomy.

‍

Despite a smaller subscriber base of 12.1K, Josh maintains a steady viewer base of around 311 views per video. Each upload garners about 7 engagements, but the content is not optimized for algorithms or casual browsing. Instead, it’s built for B2B professionals revisiting sessions on-demand or using the material in training environments. His delivery is academic and data-focused, not performative or trend-driven.

‍

‍

He uploads at 7 PM EST, targeting professionals starting their workday, and keeps thumbnails and titles minimal to maintain a serious tone. Visual slides, charts, and frameworks frequently appear on screen, emphasizing educational over entertainment value. Unlike creators who rely on storytelling, Josh structures his videos like briefings—each video mirrors the structure of a whitepaper or seminar.

‍

The platform complements his LinkedIn and podcast presence, allowing HR leaders to rewatch strategic breakdowns or share sessions internally. YouTube reinforces Josh’s authority among HR teams implementing structural changes, as his content is used in presentations, workshops, and internal training materials.

‍

• Username: @JoshBersinCompany
• Influence Score: 30.8/100
• Followers: 12.1K
• Activity: 12.3 videos/month
• Engagement Rate: 0.05%
• Growth: +0.88%
• Average Engagement: 7
• Posting Habits: 3 times a week at 7 PM EST

‍

‍

Podcast: The Josh Bersin Company

‍

‍

Josh Bersin hosts a podcast under the name The Josh Bersin Company, which serves as an audio extension of his research and consulting work. Each episode is carefully crafted to deliver strategic insights on HR transformation, corporate learning, leadership development, and workplace innovation. The format primarily features solo commentaries, allowing Josh to break down his firm’s latest research and industry findings without distractions. Occasionally, episodes also include recorded keynote speeches or special industry briefings.

‍

One of the core strengths of the podcast is its focus on actionable insights, rather than broad commentary. Josh regularly covers urgent topics such as the impact of AI on hiring practices, skills-based organization models, and evolving trends in performance management. His approach is grounded in data—often referring directly to his firm's benchmarks or surveys—which lends each episode the same credibility as his written reports. This makes the podcast a reliable tool for HR executives looking to translate research into real-world strategy.

‍

‍

The podcast stands out in the HR media space because of its alignment with Josh’s cross-platform ecosystem. Listeners often find direct correlations between episodes and his LinkedIn posts, YouTube presentations, and downloadable research. This consistency encourages audiences to engage with his insights across formats, reinforcing message retention. Many professionals listen during commutes or lunch breaks, using the podcast as an accessible channel for staying current on workplace shifts.

‍

Beyond information delivery, the podcast helps humanize Josh’s brand. His tone remains professional but conversational, offering a sense of direct connection with the listener. This fosters familiarity and trust among his audience—particularly among HR directors and senior business leaders responsible for making strategic talent decisions. As a result, the podcast not only spreads his research but also strengthens his authority within enterprise HR circles.

‍

‍

Josh Bersin's Social Media Influence Summary

‍

‍

Josh Bersin holds a Favikon Influence Score of 7,850 points, placing him in the Top 4% globally. On LinkedIn U.S., he ranks #206, which puts him in the Top 1% of creators on the platform. Within the “Workplace Well-Being” category in the U.S., he ranks #40—Top 4%—showing his strong relevance in corporate health and HR reform spaces. These rankings reflect his long-standing authority in HR circles, bolstered by consistent posting, high-quality research, and active engagement with thought leaders.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Built on Research, Credibility, and Targeted Reach

‍

Josh Bersin’s content strategy focuses on translating HR data into accessible insights for professionals. Unlike creators who rely on lifestyle content or storytelling, Josh centers his entire strategy on credibility—anchored by research, citations, and workplace case studies. He often shares digestible summaries of longer whitepapers, helping decision-makers act on findings without reading full reports.

‍

‍

Reachability and Partnerships

‍

‍

Josh Bersin is highly reachable for B2B collaborations, particularly through LinkedIn, where his consistent posting and audience of nearly one million followers attract HR decision-makers and corporate partners. He regularly engages with comments from CHROs, consultants, and product developers, making his platform ideal for sponsored webinars, research co-releases, or branded insights. His audience is concentrated in English-speaking executive circles, with a strong lean toward HR tech, corporate learning, and workforce analytics. Brands like SAP, Workday, and ServiceNow have leveraged his reach for visibility among enterprise buyers.

‍

‍

He is likely to consider brand partnerships that align with his research agenda, including workplace well-being, skills-based hiring, and digital HR systems. His podcast, YouTube videos, and company reports offer multiple formats for integration, particularly in research-driven campaigns. Josh’s reputation for thought leadership allows brands to position themselves as credible by association, provided they deliver substantive value. His structured content approach ensures brand partners are featured in an environment built on trust and precision.

‍

‍

Conclusion: The Researcher Guiding the Future of Work

‍

Josh Bersin stands out as a research-first content creator who commands attention within the HR and corporate learning space. Through structured insights, regular posting, and thought leadership, he’s cultivated a dedicated professional audience. His influence is measurable not just by numbers, but by the strategic partnerships and institutional credibility he has built across platforms.

‍

‍

View the AI-powered profile

‍

Also See 👀
‍SOLITA MARCELLI - COMPLETE SOCIAL MEDIA ANALYSIS‍TOM GOODWIN - COMPLETE SOCIAL MEDIA ANALYSIS
‍🏆 TOP 200 INFLUENCERS WORLDWIDE