Who is La Granja del Borrego?

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La Granja del Borrego: Leading Colombian Content with Humor, Nature, and Social Impact

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La Granja del Borrego is a Colombian content creator who built his identity by blending humor with rural life. His videos often feature goats, chickens, and farm equipment in skit-based formats that mimic children’s shows while catering to Gen Z. His signature yellow hoodie and bucket hat have become visual trademarks across platforms. Each video is filmed in natural outdoor settings, reinforcing the creator’s commitment to authentic storytelling.

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He frequently integrates educational content about farming and animal care, using comedy as a vehicle to deliver it. Borrego has also released his own branded coffee and published a book, expanding his presence beyond digital content. His approach combines digital-native pacing with analog values—like respect for nature and slow living. These contrasts help him stand out in both the humor and sustainability categories.

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Borrego’s visual tone is marked by bold colors, dramatic facial expressions, and musical edits that emphasize punchlines. He rarely uses voiceover narration, letting physical comedy and scene structure carry the story. His farm is not just a backdrop—it’s part of the narrative, with recurring animal characters and props reused across episodes. His edits often include TikTok-native transitions, perfectly timed to audio cues that boost watch time.

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His partnerships are chosen with clear alignment to his content’s themes, including brands like John Deere México, Garnier, and EF Colombia. He’s also appeared in sponsored content with Disney+, tying rural life to mainstream media in a light-hearted way. Borrego’s Spanish-speaking audience spans Colombia and other Latin American countries, making him a cultural touchpoint for youth and family viewers. His platform growth and recognition have positioned him as one of Colombia’s top-tier creators.

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An Influencer Active on Social Media

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Borrego reaches over 68 million followers across TikTok, YouTube, and Instagram, making him one of Colombia’s most-followed digital personalities.

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Borrego's Social Media Strategy Analysis

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TikTok: Where Farm Life Meets Viral Humor

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Borrego’s TikTok content revolves around comedic sketches filmed on his farm, often involving goats, tractors, and exaggerated rural scenarios. He blends physical comedy and rapid pacing to mimic children’s programming, creating a surreal but highly watchable experience. His use of original characters and repetitive hooks like “¡La portada más viral del año!” helps reinforce memorability and shareability. With 35.6M followers and 16.1M average views, his reach is unmatched in Colombian creator circles.

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His typical upload schedule is three videos per week, timed around 5 PM EST, catering to both early risers and peak algorithm windows. He consistently uses trending audio remixed with animal sounds or farm noise, which makes his posts stand out in crowded “For You” feeds. His TikToks are captioned in Spanish, but his physical humor allows for cross-border reach in Latin America. The average engagement per post is 1.7M, with a 4.74% engagement rate despite high volume.

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Most videos follow a two-act format: a playful setup and a punchline often involving a talking animal, sudden zoom-in, or visual gag. His editing includes bold transitions and frequent on-screen text, often using farm-themed fonts or rustic visuals to keep brand consistency. These storytelling choices are carefully repeated, forming a template that his fans now expect and remix. He leverages comment sections as joke extensions, often pinning humorous responses to his own skits.

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Borrego's TikTok strategy has led to collaborations with Garnier, EF Colombia, and John Deere México—all integrated naturally through narrative placement. Instead of traditional product placements, items like skincare bottles or branded machinery become part of the plot. This helps reduce viewer fatigue and increases brand retention. His TikTok also acts as a gateway to his coffee brand and book promotions, often seeded as background props in the videos.

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• Username: @lagranjadelborrego
• Influence Score: 99.8
• Followers: 35.6M
• Activity: 3.5 videos/week
• Engagement Rate: 4.74%
• Growth: +1.46%
• Average Engagement: 1.7M
• Posting Habits: 3 times a week at 5 PM EST

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YouTube: Long-Form Farm Entertainment with Regional Popularity

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On YouTube, Borrego uses a mix of vlog-style edits, product reviews, and behind-the-scenes farming tutorials to deepen his character-driven storytelling. The channel boasts 26.9M followers and is one of the few Latin American comedy-focused farming channels with this level of reach. His most viral videos often remix TikTok content into longer, narrated formats with farm ambiance and slower pacing. These longer cuts allow him to introduce new characters like “El Borreguito” or “Doña Cabra.”

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His upload cadence is around 2.6 videos per month, posted once a week at 7 PM EST, and the engagement rate is low (0.05%) due to passive viewing. Despite this, his average views remain high at nearly 592K per video. Unlike his TikTok, these uploads include voiceovers, step-by-step breakdowns, or storytelling arcs that last across episodes. He uses static shots of his animals or tools to visually reset viewer attention, preventing drop-offs in longer formats.

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He uses YouTube as a branding platform for merchandising and content syndication. His book, often visible on set, is linked in the video descriptions alongside discount codes for his coffee brand. YouTube’s community tab is rarely used, but he occasionally drops teaser images or polls for upcoming episodes. Most monetization is done through video sponsors like Disney+ or Garnier, integrated through skits rather than traditional ads.

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YouTube Shorts occasionally repurpose TikTok clips, though not at the same frequency. Most long-form content is filmed in 1080p with natural lighting, sticking to a raw, pastoral aesthetic. His thumbnails often feature exaggerated facial expressions and bright yellow or green hues to match his outfit and brand palette. Each video ends with a signature line or goat bleat, creating a ritualized viewing experience.

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• Username: @LaGranjaDelBorrego
• Influence Score: 93.2
• Followers: 26.9M
• Activity: 2.6 videos/month
• Engagement Rate: 0.05%
• Growth: +0.77%
• Average Engagement: 13.8K
• Posting Habits: Once a week at 7 PM EST

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Instagram: Polished Visuals and Sponsored Integrations

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Borrego uses Instagram primarily to showcase key photo moments, outfit shots, and event-based brand collaborations. His grid is curated around earthy tones, barnyard backdrops, and stills from his viral TikToks. He posts about three times per month—less frequently than his other platforms—but the visuals are polished and designed for resharing. His engagement rate here is the highest across platforms, at 5.19%, driven by consistent fan interaction and storytelling captions.

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Reels are used sparingly but often mirror TikTok content with light adjustments in aspect ratio and timing. Stories are more casual—featuring live shots of farm life, coffee brewing, and book packaging. He occasionally hosts Q&As where fans can ask about specific animals or products. His use of stickers and interactive elements helps boost story reach and visibility.

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Instagram is where he most actively promotes his branded merchandise, particularly limited-edition coffee bags and tote bags. He uses influencer-style drops with countdowns and photo slideshows to highlight new products. He’s also partnered with EF Colombia on story takeovers and filters using his signature hat and hoodie. Each post is timestamped around 6 PM EST, aligning with the start of his typical filming schedule.

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The photo grid includes professional portrait sessions mixed with humorous pet photos, keeping the tone dynamic. He rarely uses carousel formats unless it's for branded recaps or event documentation. The comment section often becomes a fan forum, with frequent replies from Borrego in emoji-filled Spanish. This makes Instagram a key channel for deepening fan relationships beyond the fast tempo of TikTok.

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• Username: @lagranjadelborrego
• Influence Score: 95.3
• Followers: 5.9M
• Activity: 3 posts/month
• Engagement Rate: 5.19%
• Growth: +0.48%
• Average Engagement: 307.9K
• Posting Habits: Once a week at 6 PM EST

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Twitter (X): Dormant But Branded Handle Presence

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Borrego’s X account, @elborregooficial, currently serves as a dormant branding asset rather than an active communication channel. With only 38.4K followers and no posts in the last five months, the platform shows no recent engagement or growth. Its Influence Score sits at 9/100, with a 0% engagement rate and no active metrics across tweets or impressions.

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The account’s value lies in brand protection—reserving his handle and verifying his presence across platforms. It may have been used previously for syndicating TikTok content or sharing press coverage, but is no longer part of his distribution cycle. While inactive, it retains recognition within his digital ecosystem and could be reactivated for campaign amplification or media outreach if needed.

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• ‍Username: @elborregooficial‍
• Influence Score: 9‍
• Followers: 38.4K‍
• Activity: 0 posts/month‍
• Engagement Rate: 0%‍
• Growth: -0.38%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 11 AM EST

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La Granja del Borrego's Social Media Influence Summary

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La Granja del Borrego holds a Favikon Influence Score of 9,904, placing him #1 in Colombia on TikTok and #1 in Colombia for Video Entertainment. He also ranks #3 on TikTok Worldwide and #8 in Video Entertainment Worldwide, underlining his elite positioning in global creator markets. His performance is driven primarily by consistent TikTok uploads, strategic posting times, and massive organic engagement across platforms.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor, Nature, and Hyperlocal Storytelling

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His content centers on short-form comedy based on rural themes, animal care, and farm routines. By leaning into high-contrast visuals and fast editing, Borrego keeps viewers engaged across multiple formats. Many of his videos use recurring catchphrases, outfit choices, and props—adding familiarity and recognizability. He balances comedy with brand campaigns in a seamless way. Whether highlighting a tractor, facial product, or farming tool, promotions are integrated into narratives rather than disruptive shoutouts. His scenes often feature visual humor with pets and animals, appealing to both children and adults. His strongest hooks involve roleplay, farming fails, and character-driven storytelling.

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Reachability and Partnerships

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La Granja del Borrego has a well-defined audience in Colombia, with strong traction among Spanish-speaking families and young adults interested in rural life and animal care. His audience growth is fueled by organic shares, especially of videos featuring animals and farm life humor. His top-performing content spreads rapidly on TikTok, where over 35M followers regularly interact with light educational or satirical segments. His consistent visual identity—wide-brim hats, yellow clothing, and outdoor scenery—makes his content instantly recognizable.

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Borrego is highly reachable for brand partnerships, particularly with sustainability, food, or agriculture-related campaigns. He has already collaborated with Garnier, EF Colombia, and John Deere México, integrating each organically into his storyline. His activity across Instagram and YouTube ensures brand visibility across both short and long-form formats. His communication style is playful but grounded, making sponsored messages feel natural and entertaining.

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Conclusion: Turning Farm Life into a Cultural Phenomenon Across Latin America

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La Granja del Borrego has become one of Colombia’s most recognized digital creators by turning rural life into viral entertainment. With millions of followers across TikTok, YouTube, and Instagram, he uses humor and storytelling to engage deeply with his audience. His performance in the Top 1% globally across multiple categories confirms his strong position in the creator economy. For brands focused on sustainability, agriculture, or Latin American youth markets, Borrego represents a top-tier partnership opportunity with proven impact.

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