Who is Malia Elaine?

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Malia Elaine: A Vibrant Voice in Contemporary Beauty and Lifestyle

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Malia Elaine is a prominent social media influencer recognized for her upbeat presence in the beauty and lifestyle space. Based in the United States, she has built a strong personal brand through her consistent content across TikTok, Instagram, and YouTube. Her warm, approachable energy sets her apart in a competitive landscape. With each post, she invites her audience into her life with authenticity and charm.

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Malia’s content spans makeup tutorials, outfit inspiration, and lighthearted vlogs that reflect her vibrant personality. She often shares candid moments with family and friends, making her content feel genuine and relatable. Her dedication to aesthetic consistency and creative storytelling resonates especially well with Gen-Z. Whether she’s getting ready for an event or celebrating milestones, she keeps her community engaged.

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Her digital presence is marked by high activity and interaction, particularly on TikTok, where she posts twice daily to over 1 million followers. She’s known for blending humor, style, and emotional moments seamlessly—like celebrating her follower count or planning cute outings. Instagram, meanwhile, serves as a space for polished visuals and behind-the-scenes looks. YouTube rounds out her platforms, offering longer-form vlogs and deeper insights into her life.

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Beyond content creation, Malia Elaine has established strong relationships with well-known beauty and fashion brands. She frequently partners with names like Rare Beauty, Fashion Nova, and Charlotte Tilbury. These collaborations reflect her appeal as a safe, cheerful, and effective brand ambassador. As her influence continues to grow, Malia remains grounded in her community-focused, joyful approach to digital storytelling.

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An Influencer Active on Social Media

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A Gen-Z favorite, Malia Elaine captivates over 1 million followers with cheerful, high-frequency beauty and fashion content, especially on TikTok and Instagram.

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Malia Elaine's Social Media Strategy Analysis

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TikTok Strategy: Daily Energy and Relatable Moments

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Malia Elaine’s TikTok is the cornerstone of her digital brand, boasting over 1 million followers. She leverages this platform to share outfit inspiration, personal stories, and aesthetic beauty content in bite-sized, engaging formats. Her posting rhythm—twice a day at 7 PM—keeps her content front and center in the For You feed. This frequency plays a major role in maintaining her visibility and steady engagement.

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Her TikToks strike a balance between polished and spontaneous, allowing her to appear both stylish and accessible. Viral-ready sounds, natural lighting, and trending hashtags are recurring elements in her content mix. She often includes her family or significant other in lighthearted videos, adding emotional relatability. Whether she’s hyping up an outfit or showing a cute date idea, the vibe is consistently fun and inviting.

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Malia often celebrates personal milestones directly with her audience, like reaching 1 million followers or prepping for events like Coachella. These celebratory moments help deepen her community connection and give fans a reason to cheer her on. Her best-performing videos garner hundreds of thousands of views, proving her ability to repeatedly tap into what her audience loves. These personal celebrations feel genuine and not overly produced.

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Despite 0% growth in the last 30 days, her engagement remains steady, with an average of 97.7K views and 11.8K engagements per video. This indicates that her audience is loyal and consistently interacting with her content. With an engagement rate of 1.18%, Malia demonstrates that quality engagement can thrive even without explosive growth. Her TikTok strategy is centered on consistency, relatability, and emotional resonance.

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• Username: @maliaelaine
• Influence Score: 86.2/100
• Followers: 1M
• Activity: 15.5 videos/week
• Engagement Rate: 1.18%
• Growth: 0%
• Average Engagement: 11.8K
• Posting Habits: Twice a day at 7 PM EST

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Instagram Strategy: Highlighting Visual Moments with Community Warmth

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Instagram is Malia’s space for aesthetic storytelling and milestone highlights. With 84.9K followers and a strong 2.52% engagement rate, her posts blend glamour and real-life moments. She posts once a day, typically at 7 PM, keeping a consistent rhythm that her followers can anticipate. Her grid is polished yet personable, often showcasing vibrant colors, close-up shots, and personal interactions.

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Her most liked posts often include celebrations—such as hitting the 1M mark or sweet mother-daughter tributes. These emotional, human touches give her profile a warmth that many influencers lack. She also mixes reels and static posts effectively, tailoring each format to the message she wants to convey. Reels showcase movement and personality, while images highlight fashion and beauty in detail.

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Malia’s tagging behavior reflects her openness to brand collaborations. She frequently includes brands like Rare Beauty, Fashion Nova, and Milk Makeup—seamlessly integrating products into lifestyle posts. Unlike overly promotional content, her brand posts feel natural, thanks to her expressive captions and visual alignment. She understands her aesthetic and curates partnerships that align with it.

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Instagram also serves as a bridge between Malia and her beauty-focused audience, many of whom value inspiration and relatability. Her content captures a “girl next door with glam” vibe that is visually satisfying and emotionally connective. With slow but steady follower growth (+1.4%), her strategy prioritizes lasting presence over viral spikes. Instagram is a platform where she deepens community bonds while showcasing visual flair.

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• Username: @themaliaelaine
• Influence Score: 84.9/100
• Followers: 84.9K
• Activity: 12 posts/month
• Engagement Rate: 2.52%
• Growth: +1.4% (+1.2K)
• Average Engagement: 2.1K
• Posting Habits: Daily at 7 PM EST

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YouTube Strategy: Long-Form Connection with a Niche Loyal Base

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Malia’s YouTube channel may have the smallest audience at 26.8K subscribers, but it plays a crucial role in giving depth to her personal brand. She posts around 6.2 videos a month, with content ranging from celebration vlogs to event preparation. Her Coachella vlog and 1M milestone videos reveal a more reflective, in-depth version of her personality. These longer formats offer a behind-the-scenes feel that TikTok and Instagram can’t replicate.

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Her YouTube content features casual editing, warm lighting, and voiceovers that feel like conversations with friends. She often starts videos with informal intros and real-time footage of her daily life. This format allows her to explain her thought process and offer insights into her routines and beauty preferences. Viewers gain more than just visuals—they hear her voice and see her thoughtfulness.

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Despite her smaller audience, some videos—like her recent Mother’s Day post—have gone viral, earning over 74K views. Her average engagement rate of 1.07% is modest but consistent, suggesting a niche loyal base that watches regularly. Growth over the past 30 days sits at +0.97%, indicating healthy interest without the need for clickbait. Malia’s followers return for the genuine lifestyle lens she provides.

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YouTube is also a space where Malia shares product experiences and mini-hauls, hinting at her potential for more in-depth brand collaborations. While she isn’t uploading daily here, the content she does produce is quality over quantity. With more visibility, her channel could evolve into a trusted space for beauty reviews and lifestyle storytelling. It currently functions as an anchor for authenticity in her multi-platform brand.

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• Username: @maliaelaine00
• Influence Score: 76.1/100
• Followers: 26.8K
• Activity: 6.2 videos/month
• Engagement Rate: 1.07%
• Growth: +0.97% (+257)
• Average Engagement: 286
• Posting Habits: Once a week at 8 PM EST

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Malia Elaine’s Social Media Influence Summary

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Malia Elaine holds a respectable Influence Score of 8,674 points, placing her among the top creators in the beauty niche. She ranks in the Top 6% on TikTok U.S., and even higher in the Beauty Industry U.S. (Top 1%), and Worldwide (Top 1%), reflecting her relevance and appeal in her vertical. Her consistent branding, high posting frequency, and emotionally resonant content have established her as a credible voice in beauty and fashion content creation.

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Learn more about the Favikon Methodology here

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Content Strategy: Style, Tone, and Substance

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Malia’s content blends beauty, fashion, and lifestyle with a distinctly casual, cheerful tone. Her brand safety rating is “Very Safe,” with a non-political, upbeat presence that’s ideal for mainstream consumer partnerships. Her consistent engagement is bolstered by regular activity (34 posts/month overall), showing a commitment to maintaining visibility without overwhelming her audience.

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Reachability and Partnerships

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Malia Elaine is highly reachable for partnerships, already collaborating with notable names such as Rare Beauty by Selena Gomez, Fashion Nova, Kopari Beauty, Charlotte Tilbury, and Olaplex. She regularly tags these brands and integrates products naturally into her posts, showcasing her potential as a reliable and brand-safe influencer.

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Her content and profile indicate a high likelihood of accepting sponsored collaborations, particularly those in the beauty and lifestyle domains. She tags her brand partners frequently and integrates products into organic moments—an essential trait for long-term ambassadorships.

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Conclusion: Malia Elaine – A Radiant Force in Youthful Beauty Content

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Malia Elaine’s influence stems not just from numbers but from the consistency and clarity of her online persona. She brings a genuine, cheerful energy to every platform while maintaining content that’s safe, uplifting, and relatable. Her rising influence in the beauty industry is supported by her visual style, audience trust, and openness to partnerships—making her a valuable presence for any brand looking to connect with Gen-Z beauty consumers.

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