Who is Mason Hilton?

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Mason Hilton: Redefining Lifestyle Influence with Casual Confidence and Youthful Energy

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Mason Hilton is a U.S.-based lifestyle and entertainment influencer, best known for his viral TikToks and social media collaborations. His content thrives on short-form video formats that highlight humor, cultural trends, and his distinctive personality. Originally emerging from the fast-paced creator ecosystem of Florida, Mason blends creator culture with real-life authenticity.

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Managed by Two Management and Xtalent Models, Mason collaborates with agencies to shape a professional brand while keeping his personal tone intact. His TikToks often feature relatable commentary or inside jokes for a young, primarily Gen Z audience. This consistency in tone has earned him strong engagement on a platform where casual content is key to success.

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Across his channels, Mason maintains an image that’s stylish yet understated, reflecting both his modeling affiliations and lifestyle creator status. His content does not chase perfection—instead, it embraces self-awareness, humor, and rawness that resonates with teens and young adults. He’s particularly known for high comment interaction and relaxed video delivery.

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Mason’s social presence is purposefully platform-centric. While TikTok is his clear stronghold, he maintains dormant but established accounts on Instagram and YouTube. This allows for flexible expansion and cross-platform campaign opportunities for brands targeting youth audiences in the entertainment and lifestyle sectors.

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An Influencer Active on Social Media

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Mason Hilton’s influence centers on TikTok, where his casual, relatable humor and subtle lifestyle branding attract strong engagement from young digital-native audiences.

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Mason Hilton's Social Media Strategy Analysis

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TikTok Strategy: Lighthearted Humor, Gen Z Vibes, and Casual Charisma

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Mason Hilton’s TikTok is the heartbeat of his digital presence, where his 1.4M+ followers engage with his laid-back humor and relatable energy. His content often revolves around popular audio trends, quick-witted reactions, or subtle storytelling moments. His persona is effortless and unscripted, which helps his content stand out in a saturated creator space. Whether he's poking fun at internet culture or dropping short reflections, it feels real—and that’s why fans respond.

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His videos usually clock in under a minute but leave lasting impressions through humor, subtle sarcasm, or stylized nonchalance. His April 2025 post using the hashtag #chatgpt earned nearly 45K views and 1.7K likes, proving that a simple facial reaction or hand gesture can go viral. He leverages body language and visual cues over spoken word, which is ideal for TikTok’s fast-paced algorithm. The result? Scroll-stopping clips that balance chill with charisma.

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Hilton posts infrequently—about twice a month—but timing matters more than volume. He tends to post at 7PM, capturing early TikTok traffic from a school-age or college crowd. Despite minimal frequency, his average engagement per video sits around 1.7K, with 44.7K views—a strong ratio that speaks to loyal followership. This minimal-effort strategy works because of his understanding of what his audience wants: spontaneity, relatability, and mood.

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His style on TikTok is brand-safe and completely apolitical, making him an attractive partner for campaigns that want to stay clean but cool. Whether it's Gen Z skincare, fashion, or media promotion, Mason can easily integrate a product or brand into his organic delivery. He’s not a “hard seller”—and that’s exactly what makes his audience trust him. This understated authenticity gives him influence that feels earned, not bought.

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• Username: @themasonhilton
• Influence Score: 77.6/100
• Followers: 1.4M
• Activity: 0.5 videos/week
• Engagement Rate: 0.12%
• Growth: 0%
• Average Engagement: 1.7K
• Posting Habits: Twice a month at 7 PM EST

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Instagram Strategy: Dormant But Branded

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Mason’s Instagram account (@masonrayhilton) has 65K followers, but the platform has been inactive for over a year. He has only 5 posts, but the profile remains professionally maintained, listing his agency links and contact information, clearly set up for modeling and brand inquiry purposes. The bio reflects his aesthetic: short, clean, and image-focused.

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The few posts on his profile showcase a mix of streetwear, candid lifestyle shots, and stylish car interiors—fitting for his Miami-based persona. Even without active posting, his account serves as a visual extension of his TikTok tone. It’s not used for engagement, but rather for presence and credibility—especially when negotiating brand work or being scouted by agencies.

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• Username: @masonrayhilton
• Influence Score: 11.7/100
• Followers: 65K
• Activity: 0 posts/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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YouTube Strategy: Minimal Activity with Branding Intent

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Mason Hilton’s YouTube channel (@masonhilton379) has 5.7K subscribers, and while no recent videos have been uploaded, the banner and description suggest preparation for content expansion. The channel serves more as a branding placeholder than an active publishing tool. The bio invites viewers to "stay tuned for more content," leaving room for future experimentation or cross-posting.

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Given the rise of TikTok-to-YouTube Shorts crossover strategies, Mason could potentially repurpose existing TikTok videos on YouTube to build momentum. His YouTube header includes all his social handles, which signals that while it’s not currently active, the channel is part of his digital ecosystem. As brands expand their campaigns across platforms, this dormant asset may become more useful.

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• Username: @masonhilton379
• Influence Score: 12.1/100
• Followers: 5.7K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Mason Hilton's Social Media Influence Summary

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Mason Hilton ranks in the Top 1% of TikTok creators worldwide and Top 9% in U.S. video entertainment, highlighting his strong influence within Gen Z digital culture.

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Learn more about the Favikon Methodology here

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Content Strategy: Youth-Centric, Laid Back, and Emotionally Authentic

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Mason Hilton’s content style is casual, cheerful, and brand-safe. He avoids political content entirely and leans into relatable humor, self-deprecating captions, and Gen Z aesthetics. His followers respond to the sense that he’s “just like them”—not overly polished, not scripted, and always sincere.

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Reachability and Partnerships

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Mason Hilton is highly reachable via Two Management and Xtalent Models, making him a well-organized influencer for brands to work with. His estimated fee ranges from $6K to $15K per post, ideal for brands looking to engage Gen Z audiences without entering mega-influencer territory.

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He is best suited for collaborations involving fashion, youth-focused tech, snack brands, personal care, and entertainment campaigns. His content style allows for organic integrations—especially when the message can be delivered with minimal scripting.

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Conclusion: An Unfiltered Voice for Gen Z Audiences in the Digital Space

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Mason Hilton’s influence doesn’t rely on polished curation—it thrives on approachability, self-awareness, and subtle expression. With over 1.4 million TikTok followers and strong engagement for a low-frequency poster, he proves that consistency in tone matters more than volume.

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