Who is Preston Garcia?

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Preston Garcia: Blending Humor and Storytelling Through Ghost Show & Creative Content

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Preston Garcia is an emerging content creator, actor, and writer who rose to attention for his dry comedic sketches and original web series Ghost Show. Unlike trend-based creators, Preston constructs fictional narratives featuring absurdist characters and lo-fi visual effects. His work references niche internet culture and low-budget filmmaking, setting a clear aesthetic that fans recognize instantly. The format he uses mimics mini-episodes, turning casual viewers into repeat watchers.

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He frequently writes, directs, and performs solo in his videos, embodying a DIY approach to storytelling. Rather than prioritizing virality, Preston focuses on conceptual humor that evolves across multiple posts. This serialized style gives depth to his TikTok content, making it feel more like a developing show than disconnected clips. He avoids algorithm-driven content cycles, opting for substance over speed.

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Outside of sketches, Preston uses Instagram to give subtle context about his creative process, costume choices, and behind-the-scenes moments from Ghost Show. His Instagram feed includes photo mockups, dialogue snippets, and personal musings that echo the tone of his videos. He treats his visuals like part of a larger narrative arc, which helps build loyalty among fans who appreciate detail and continuity.

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Preston has also caught the attention of experimental brands like Foodbeast and Plex, which align with his offbeat style. His tone is consistent across platforms, characterized by underplayed delivery and meta-commentary on content creation. He rarely posts in real time, often releasing work that appears scripted or planned in advance. This calculated approach helps him stand out in a feed-driven environment.

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An Influencer Active on Social Media

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Preston Garcia primarily creates on TikTok and Instagram, where he shares comedic and narrative-driven content related to his show and writing life.

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Preston's Social Media Strategy Analysis

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TikTok: Sketch-Driven Storytelling and Meta-Humor

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Preston Garcia’s TikTok account (@notprestongarcia) is centered around scripted, character-driven sketches that often resemble short scenes from a lo-fi television show. His most recognizable character arcs appear in Ghost Show, a mockumentary-style series where ghosts are treated like awkward roommates or low-budget horror clichés. These sketches use intentionally unpolished visuals, plain lighting, and handmade props to enhance the deadpan humor. This aesthetic—paired with minimal editing—has become a visual signature that fans immediately associate with his brand.

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Unlike most TikTok creators, Preston never relies on trending audio, filters, or fast-paced edits. His comedic rhythm is slow and intentional, punctuated by awkward silences, fourth-wall breaks, or text overlays that mock the format itself. He often introduces eccentric characters like underpaid producers or self-important spirits, each contributing to a surreal but internally consistent narrative world. These elements combine to create a serialized TikTok presence, with many videos building on previous lore rather than existing in isolation.

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Although he hasn’t posted in the last 30 days, his older content continues to circulate, particularly clips from Ghost Show episodes. Comment sections remain active, with viewers quoting lines or asking about new installments—indicating high retention and fandom. His inactivity appears to be a conscious pause, likely tied to his longer creative cycles rather than disengagement. The account’s identity is strong enough that fans return without being prompted by new uploads.

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The platform has also become the launchpad for Preston’s creative experiments, often debuting new characters or comedic formats before expanding them to other platforms. While his current growth rate is stagnant and his engagement has dropped to zero, the account still holds over 1 million followers—most of whom discovered him through unique, self-written sketches rather than algorithm-based exposure. His TikTok is less about maintaining visibility and more about maintaining tone, which has cultivated a niche but deeply loyal audience.

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• ‍Username: @notprestongarcia‍
• Influence Score: 15/100‍
• Followers: 1M‍
• Activity: 0 videos/month‍
• Engagement Rate: 0%‍
• Growth: 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 2 PM EST

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Instagram: Bite-Sized Creatives and Personal Updates

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Preston Garcia’s Instagram (@notpreston) functions as a curated visual extension of his TikTok universe, primarily showcasing still imagery tied to his fictional series Ghost Show. Instead of using Instagram for behind-the-scenes casual content, Preston treats each post like a frame from a scripted project—posed, often darkly lit, and accompanied by brief, deadpan captions. These captions are frequently non-sequitur or cryptic, serving as standalone jokes or subtle references to in-universe lore. The mood is consistent: dry, slightly eerie, and unmistakably deliberate.

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Rather than chase virality or Instagram trends, Preston uses the platform to expand character depth and hint at narrative arcs. For example, he’ll post a still image of a character sitting in a chair with a caption like “he’s reapplying for ghost rights,” referencing a previous Ghost Show storyline without offering context. This breadcrumb strategy rewards returning fans while filtering out those unfamiliar with his serialized content. The approach reinforces a sense of exclusivity—followers feel like part of a niche club rather than a mass audience.

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His posting frequency—about four times a month—is steady enough to maintain visibility without overwhelming his feed. Preston’s engagement rate of 0.48% might seem modest, but it's in line with the intentional sparseness of his content. Each post averages 253 interactions and over 6K views, with comments typically referencing shared jokes, speculations about future episodes, or appreciation for the visual tone. He doesn’t use carousels or Instagram Stories frequently, keeping the account minimalist and consistent with his overall style.

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Unlike creators who position Instagram as a personal diary or influencer hub, Preston uses it to reinforce the tone and aesthetics of his fictional world. There are no aspirational lifestyle posts or promotional graphics—instead, the grid reads like a storyboard from an offbeat film. The account doesn’t aim to grow rapidly but instead to maintain a coherent atmosphere for loyal viewers who follow both his projects and persona. For his audience, Instagram acts as a narrative supplement—not a primary discovery tool.

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• ‍Username: @notpreston‍
• Influence Score: 69.5/100‍
• Followers: 52.1K‍
• Activity: 4 posts/month‍
• Engagement Rate: 0.48%‍
• Growth: 0%‍
• Average Engagement: 253‍
• Posting Habits: Once a week at 2 PM EST

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Preston Garcia's Social Media Influence Summary

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With a Favikon Influence Score of 6,862, Preston Garcia ranks in the Top 5% for U.S. Instagram and Movie Actor creators. He is currently #93,201 in Instagram U.S. and #495,476 globally, while in the Movie Actor category he is #2,284 in the U.S. and #10,317 worldwide. These placements reflect his niche influence and cultural traction with audiences seeking creative storytelling and indie-style comedy.

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Learn more about the Favikon Methodology here

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Content Strategy: The Ghost Show Universe

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Garcia’s content is not bound by platform trends—his videos and posts are often interconnected by theme or character, giving a sense of continuity. Ghost Show acts as a central theme in his storytelling, tying together satire, lo-fi filming, and mockumentary-style comedy. His audience values this structure, treating his profiles more like episodic entertainment than a social feed. Rather than pushing daily content, Preston prioritizes creative cycles—launching new sketches or storylines when ideas are fully formed. This reinforces his personal brand as a creator who puts humor and originality before metrics. His consistency lies in tone, not frequency.

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Reachability and Partnerships

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Preston Garcia is relatively selective in his brand collaborations, opting for partnerships that align with his quirky, offbeat storytelling style. He has worked with brands like Foodbeast and Plex, often integrating them as subtle references within his fictional universe rather than overt product features. This indirect approach keeps his comedic tone intact and avoids disrupting viewer immersion. His integration style appeals most to media, indie entertainment, and satire-friendly brands.

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His low activity on most platforms means real-time communication is limited, but his audience remains engaged when he reappears with new projects. Preston does not use features like Linktree or bios packed with sponsor tags, reflecting a non-promotional tone that adds to his credibility. Brands looking to connect should approach with custom concepts that fit his narrative format, rather than standardized campaigns. His reachability hinges on creative compatibility, not high-frequency output.

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Conclusion: Preston Garcia’s World-Building Through Humor

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Preston Garcia continues to stand out as a creator who uses digital platforms not just for visibility but for serialized world-building. Through Ghost Show and his signature dry humor, he has carved a unique lane as both a storyteller and satirist. For brands, Preston offers not just influence but creativity—someone who builds meaning through consistency in tone and character. His work may be sporadic, but when it appears, it always feels intentional.

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