Who is Sébastien Poulin?

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Sébastien Poulin: Championing Sustainability Through Digital Communication

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Sébastien Poulin is a web copywriter based in Italy who focuses on helping companies reduce their carbon footprint through clear and effective communication. His work centers on sustainability, especially in how businesses present their environmental efforts to stakeholders. He builds messaging strategies that support ESG goals and encourages transparency around climate commitments. His expertise lies in translating complex ecological data into content that drives engagement and action.

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He creates content in Italian for a business-oriented audience, often reaching professionals involved in green tech, energy transition, and climate policy. His writing is rooted in real-world examples, with frequent case studies that show measurable impact. He doesn’t rely on trends but instead draws from verified sources and field knowledge. Sébastien’s approach connects well with decision-makers looking to align communication with environmental goals.

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Sébastien publishes on LinkedIn daily, often around 1 AM EST, and averages 33 posts a month. His content includes growth strategies for eco-businesses, educational posts on carbon neutrality, and critiques of unsustainable business models. His posts regularly receive high engagement for his niche, with an average of 174.5K monthly views and nearly 600 interactions per post. This shows a strong connection with a highly engaged and relevant audience.

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His past collaborations include Ener2Crowd, SEATURNS, and AWorld—organizations known for their environmental missions. He’s also built a solid network with leading climate advocates and sustainable brands across Europe. These partnerships reinforce his role as a trusted figure in ESG communications. Sébastien uses this network to amplify effective environmental solutions and support campaigns with real impact.

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An Influencer Active on Social Media

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Sébastien Poulin is active on one main platform: LinkedIn, where he shares environmental insights, corporate sustainability strategies, and innovations in climate tech. He also runs a growing newsletter that complements his LinkedIn activity with more in-depth green innovation discussions.

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Sébastien's Social Media Strategy Analysis

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LinkedIn: A Trusted Voice in Corporate Sustainability and Green Innovation

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Sébastien Poulin uses LinkedIn as his main platform to educate professionals about environmental responsibility in corporate settings. His posts are written in Italian and specifically target decision-makers and sustainability officers within companies. He often uses real metrics or case studies to show the impact of carbon reduction strategies or green tech innovations. This makes his content valuable for professionals who need actionable insights, not just opinions.

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His posting frequency—33 posts per month—shows a deliberate and steady pace, maintaining visibility without overwhelming his audience. He posts daily at 1 AM EST, aligning with working hours to reach users during their professional routine. His regularity builds audience trust, while the timing helps boost visibility within the LinkedIn algorithm. Each post tends to get consistent traction, with an average of 587 interactions.

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His content style is a mix of analytical breakdowns, short explainer pieces, and industry critiques. He’s slightly opinionated, especially when calling out corporate greenwashing or ineffective climate commitments. However, his tone remains professional and brand-safe, which allows him to attract partnerships with eco-aligned companies. He also uses visuals, data charts, and direct links to research, increasing both clarity and credibility.

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Sébastien has collaborated with green organizations like Ener2Crowd and SEATURNS through LinkedIn posts and campaign amplification. His feed reflects these partnerships clearly, but always within the context of added value for his audience. These collaborations are never purely promotional; he ties them into larger sustainability narratives. This integrated approach strengthens his authority and trust among his professional followers.

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• Username: @sebastien-poulin
• Influence Score: 88/100
• Followers: 69.7K
• Activity: 33 posts/month
• Engagement Rate: 0.84%
• Growth: +0.9%
• Average Engagement: 587
• Posting Habits: Everyday at 1 AM EST

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Newsletter: Parliamo di Innovazione Green

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Sébastien Poulin’s LinkedIn newsletter, Parliamo di Innovazione Green, has built a dedicated following of 22.7K subscribers, mostly Italian-speaking professionals involved in sustainability and green innovation. Unlike his regular posts, the newsletter allows for longer, more detailed content where he breaks down complex climate topics into clear and actionable formats. Each issue typically includes real-world business examples, often tied to Italian or European companies working on measurable environmental impact. The structure and tone are adapted to readers already familiar with ESG and looking to apply these ideas in their own organizations.

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A key feature of the newsletter is its focus on practical application rather than theory. Sébastien regularly uses startup case studies, corporate transition reports, and technology reviews to illustrate how environmental improvements can be implemented. For example, recent editions have analyzed circular business models in Italian manufacturing or detailed breakdowns of how renewable energy financing is evolving. These insights go beyond awareness—they are meant for professionals involved in execution, not just communication.

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He writes the newsletter in a tone that mirrors his main content: constructive, analytical, and grounded in evidence. Each edition includes references to studies, legislation updates, or field interviews, often linking back to real industry shifts in Italy or the EU. The newsletter serves as a resource for professionals who are responsible for aligning internal processes with sustainability metrics, not just those interested in the topic casually. His tone avoids emotional appeals and focuses instead on technical relevance.

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Sébastien uses the newsletter as a space to build long-term engagement with professionals working in climate-related fields. While his daily LinkedIn posts grab attention with fast insights, the newsletter deepens trust by offering strategic, well-researched content. It’s a clear extension of his role as a communicator for real climate solutions, reinforcing his reputation among ESG officers, consultants, and green startup founders. The combination of consistent format, targeted content, and verified sources makes Parliamo di Innovazione Green a standout resource in the sustainability space on LinkedIn.

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Sébastien Poulin's Social Media Influence Summary

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Sébastien Poulin currently has a Favikon Influence Score of 88/100, placing him within the Top 1% on LinkedIn in Italy. He ranks #24 overall on LinkedIn in Italy and #16 in the Environment & Energy sector. These rankings confirm that Sébastien is one of the leading voices in sustainability content on LinkedIn. His influence goes beyond numbers—his audience includes professionals actively working in ESG, policy, and green business innovation.

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Learn more about the Favikon Methodology here

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Content Strategy: Data-Driven Insights for Climate-Conscious Professionals

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Sébastien’s content strategy is analytical and mission-driven. His tone remains cheerful but slightly opinionated, especially when covering serious environmental challenges. He combines consistent activity with thoughtful insights, producing high-quality posts that resonate with his audience. His message is clear: change starts with awareness, and awareness is built through communication. He focuses on high-safety, brand-friendly content. His posts are often educational, containing statistics, graphs, or examples that support his statements. His strategy includes frequent mentions of innovation, tech for good, and climate-focused case studies. This approach ensures his content remains relevant and valuable to professionals in his network.

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Reachability and Partnerships

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Sébastien Poulin is highly reachable for partnerships, particularly with brands and organizations that operate in sustainability, green finance, and climate tech. He has already worked with companies like Ener2Crowd, SEATURNS, and AWorld, integrating them into content that prioritizes impact and transparency. His collaborations are never promotional in tone—he analyzes the solution, explains its relevance, and shows its role in reducing environmental impact. This makes his content highly effective for companies targeting climate-conscious business professionals in Italy.

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He is most responsive through LinkedIn, where he manages all of his professional interactions and brand partnerships. His pricing, estimated between $790 and $965 per branded post, reflects his niche audience and deep engagement in the sustainability sector. Brands that work with him gain access to a network of ESG professionals, startup founders, and climate advocates who trust his expertise. His audience expects substance, so only purpose-driven partnerships are likely to resonate.

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Conclusion: A Trusted Voice in Climate Communication for Business Professionals

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Sébastien Poulin is a leading figure in the environmental content space on LinkedIn. With a strong following, consistent posting habits, and a clear message focused on climate action and sustainability, he’s built a platform that both educates and inspires. His influence is grounded in facts, experience, and a network of like-minded professionals and organizations.

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