Who is Zuza Beine?

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Zuza Beine: Sharing Strength and Self-Care through Wellness Content

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Zuza Beine is a five-time AML survivor and three-time bone marrow transplant recipient who uses her platform to share a healing-centered lifestyle. Her story is at the core of her content, offering an honest look at survivorship through daily updates, skincare routines, and wellness tips. Every post is a continuation of her health journey, guided by a deep understanding of resilience. Her bio—"aml survivor x5, bmt transplant x3, cancer survivor 🎗️"—sums up her identity as both a fighter and a guide.

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She has built a powerful presence on TikTok and Instagram, where her followers—1.4M and 1.5M respectively—engage with her mix of personal milestones and self-care content. Many of her videos are filmed from home, reflecting moments of quiet strength, humor, or gratitude. Her consistent, daily uploads have turned her page into a comforting ritual for viewers living through or affected by illness. She connects deeply with health-focused communities, from skincare enthusiasts to cancer awareness groups.

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Operated in part by a parent for added safety, Zuza’s channels are uniquely structured to maintain both transparency and care. This setup adds a layer of trust, especially for younger or vulnerable audiences looking for hopeful content in the wellness space. Her content is visibly brand-safe, cheerful in tone, and politically neutral—making her a reliable partner for health and beauty campaigns. Rather than centering perfection, she highlights progress, setbacks, and small wins.

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Zuza often collaborates with skincare brands like ILIA Beauty, Saie, and Tower 28 Beauty, not just for aesthetics but for their emphasis on clean, gentle products. Her content frequently explains why certain products work for sensitive or post-treatment skin. Her emphasis on healing rather than trends is what draws both audiences and brands to her. That rare blend of lived experience and relatability is what defines her presence in the online wellness space.

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An Influencer Active on Social Media

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Zuza Beine reaches over 3 million followers across TikTok, Instagram, and YouTube, with consistently strong engagement in health, skincare, and cancer survivorship communities.

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Zuza's Social Media Strategy Analysis

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Instagram: Storytelling Through Beauty and Healing

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On Instagram (@zuzas_way_to_healing), Zuza shares a curated but intimate glimpse into her life as a five-time AML survivor and transplant recipient. The platform is where she leans into stylized visuals—photoshoots in robes, spa days with friends, or skincare highlights paired with cheerful captions. Despite the polished aesthetic, her messaging remains grounded in real experience, particularly her battle with illness and healing. With 1.5M followers, her presence is driven by community rather than virality.

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She maintains a consistent upload rhythm of 14 posts per month, frequently tagging wellness and clean beauty brands like Tower 28 and ILIA. Her brand tags are deliberate and aligned—typically featuring products during her routines or tied to health-related milestones, such as “transplant anniversaries.” These partnerships do not feel transactional; they appear as part of her journey, which makes her stand out in the highly saturated skincare content space. Her storytelling naturally centers on trust.

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Engagement sits at 3.4%, with an average of 52.6K likes per post and 1M average views—a notable metric given the emotionally heavy content. Rather than dance trends or filters, her strength is voice-over storytelling and caption depth. This gives her an edge with audiences looking for substance rather than spectacle. Most of her uploads go live around 10 AM EST, tapping into nighttime scrolling behaviors when users are more reflective and open to heartfelt narratives.

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With an Influence Score of 88.9/100, Zuza ranks in the Top 1% for Video Entertainment U.S. (#300) and Top 1% worldwide (#1562). While her follower growth is flat this month, her deep connection to the cancer and wellness communities drives stable, high-value engagement. Instagram serves as her visual archive—showcasing strength, softness, and a growing portfolio of brand collaborations built around sincerity and recovery.

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• ‍Username: @zuzas_way_to_healing‍
• Influence Score: 88.9/100‍
• Followers: 1.5M‍
• Activity: 14 posts/month‍
• Engagement Rate: 3.4%‍
• Growth: 0%‍
• Average Engagement: 52.6K‍
• Posting Habits: Daily at 10 AM EST

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TikTok: Emotional Resilience Meets Viral Wellness

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Zuza Beine’s TikTok (@zuzas.healing0) is a cornerstone of her wellness advocacy, combining raw updates on her recovery with casual moments that resonate. Her unique mix of resilience and warmth results in strong emotional engagement, especially through videos filmed during morning routines or skincare sessions. With an average of 813.1K views per video and a 5.53% engagement rate, she builds deep trust through consistent and relatable content. Posting 10.1 videos per week at 2 PM EST, she taps into a global community that values early wellness rituals and vulnerability.

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Her TikTok presence is distinctly marked by real-time health updates and expressive captions, often written directly by her or her parent. This level of openness is rare and deeply appreciated by her 1.4M followers, many of whom are cancer survivors, patients, or caregivers. She often highlights brands like Saie and ILIA in unfiltered formats, skipping heavy edits to maintain transparency. These native-style integrations boost authenticity and align with her audience’s expectations of safe, supportive content.

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The visual tone of her TikToks blends cheerful music, soft lighting, and a pastel palette, often filmed in her home or during family downtime. Despite difficult subject matter, her videos rarely feel heavy—they instead center on hope and healing. She also participates in skincare and beauty routines with humor and lightness, striking a rare balance between emotional storytelling and brand-friendly aesthetics. This gives her unique strength for campaigns centered on resilience, self-care, and long-term wellness journeys.

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On the analytics side, Zuza ranks in the Top 1% for TikTok U.S. (#1437) and Top 1% worldwide (#8784), with an Influence Score of 90.5/100 on the platform. While her follower count remains stable with 0% growth this month, her consistent posting and average 77.5K engagements per video make her highly relevant. She is most active during early mornings, offering brands a rare opportunity to reach viewers during reflective, non-peak hours. Her parent-managed account adds a layer of security and brand safety unmatched in similar wellness-focused creators.

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• ‍Username: @zuzas.healing0‍
• Influence Score: 90.5/100‍
• Followers: 1.4M‍
• Activity: 10.1 videos/week‍
• Engagement Rate: 5.53%‍
• Growth: 0%‍
• Average Engagement: 77.5K‍
• Posting Habits: Daily at 2 PM EST

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YouTube: Light Supplement to a Deep Strategy

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Zuza’s YouTube channel (@zuzas_way_to_healing) is the smallest in her network, with 54.2K followers and a minimal publishing rate of 0.8 videos per month. Unlike her other platforms, she uses YouTube selectively for long-form reflections, such as transplant anniversary vlogs or brand reviews tied to meaningful routines. Her engagement rate of 4.05% is surprisingly high, indicating a loyal niche audience that values her slow, meditative pacing. With average views at 56K per video, her reach remains moderate yet consistent.

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YouTube provides space for Zuza to slow down, often showing her in calm environments—lounging with her dog, journaling, or speaking to the camera without cuts. These clips often accompany reflective narration, sometimes done by her parent, allowing viewers to understand the full arc of her healing. It’s not about trends here—it’s about legacy content that can serve as a reference for others on a similar path. That intention resonates across her subscriber base.

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Although her posting cadence is infrequent, the content performs well in quality and reception. Comments are usually lengthy and personal, with users sharing their own experiences with illness or caregiving. This makes her channel ideal for sensitive campaigns, medical advocacy, or brand storytelling where patience and emotional depth are required. Her style is deliberately non-performative—she’s not chasing views but creating a digital memory book of survival.

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With an Influence Score of 68.3/100, Zuza’s YouTube strategy plays the long game. While she doesn’t compete with high-volume creators, her 2.2K average engagements per video reflect strong loyalty per view. She posts around 7 PM EST, often corresponding with slow morning starts or awareness dates. For brands prioritizing wellness storytelling or medical empathy, Zuza’s channel provides a uniquely calm, high-trust environment for select campaigns.

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• ‍Username: @zuzas_way_to_healing‍
• Influence Score: 68.3/100‍
• Followers: 54.2K‍
• Activity: 0.8 videos/month‍
• Engagement Rate: 4.05%‍
• Growth: 0%‍
• Average Engagement: 2.2K‍
• Posting Habits: Daily at 7 PM EST

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Zuza Beine’s Social Media Influence Summary

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Zuza Beine holds a 9,165 points of Favikon Influence Score, placing her in the Top 1% for TikTok and Video Entertainment creators in the U.S. She ranks #1437 on TikTok U.S. and #300 in Video Entertainment U.S., reflecting her rare mix of high consistency and deep audience trust. Her strength lies in emotional storytelling over trends, making her ideal for brands seeking long-term impact.

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Learn more about the Favikon Methodology here

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Content Strategy: Healing as a Narrative Driver

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Zuza’s content is structured around three pillars: healing, daily skincare, and emotional updates. What separates her from other creators is the depth of her personal journey, which is integrated into every post. Even her brand integrations feel personal—because they often are, tied to products she’s used during recovery. Her video content is soft-lit, natural, and non-hyped—emphasizing calmness over spectacle. TikToks may include transitions from hospital to home, or quick updates with affirmations. Instagram posts are often stills with reflection-focused captions or videos that blend aesthetic beauty with storytelling.

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Reachability and Partnerships

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Zuza Beine is highly reachable for brand partnerships, with a strong track record of tagging wellness and beauty brands such as ILIA Beauty, Saie Beauty, and Tower 28. Her parent-managed account reflects a professional approach to sponsorships, prioritizing transparency and safety. She actively engages in product reviews that align with cancer awareness, clean skincare, and healing-focused messaging. Her responsiveness and consistency make her a reliable choice for brands aiming to connect with resilient, health-conscious communities.

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Her audience is primarily U.S.-based and English-speaking, with high interest in cancer survivorship, wellness, and skincare routines. Brands in health, recovery, and clean beauty can expect strong alignment and message amplification through her content. Zuza regularly collaborates with creators like Samara Ghlatt and Gianna Harner, enhancing her visibility in the beauty creator network. With 25 monthly posts and daily publishing habits, she offers brands frequent opportunities for exposure across TikTok and Instagram.

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Conclusion: Building Impact Through Wellness and Trust

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Zuza Beine isn’t a trend-chasing influencer—she’s a grounded creator whose story gives weight to every post. Her platforms offer comfort, relatability, and strength to audiences navigating health journeys of their own. With over 3 million followers and a consistent presence, she’s one of the most trustworthy wellness advocates in the creator space. Brands looking to connect with emotionally intelligent, health-conscious audiences will find Zuza not just influential—but deeply impactful. She ranks among the top 1% for video content in the U.S., and her style is safe, clear, and always meaningful.

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