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How Influencers Have Changed Consumer Behaviour

Discover how the world of influence has revolutionized our consumption habits 🛒🤳

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Advertising has always adapted to our lifestyles, to the society, and with the rise of social networks, it has taken the lead to reach more and more customers. For several years now, these ads have focused on the principle of "ambassadors" who are in fact influencers, and whose product placements make the advertisers' sales take off.

Where before, we were mostly confronted with "all public" ads: on the TV, in the subways... and that didn't specifically target us, these new ads come to seek customers who are more likely to be interested in their products by soliciting influencers who are in the same line as what they sell. 

Most of you, I don't doubt, already know the principle. So I won't go into the details, but rather give you some figures that show how influencers play a major role in the way we consume today.

📈Online shopping represents 14.1% of our consumption, a figure that is expected to reach 22% by 2023. This online shopping market is dominated by Generation Z, which accounts for 40% of consumer purchases.

🛒 92% of Instagram users have already made an online purchase after seeing an ad on Instagram


🗣71% of consumers are more likely to buy a product online if it has been recommended by others, hence the fundamental role that influencers play in the consumer industry.

📲 25% of the population has already discovered a brand/product through social media 

These statistics show more than ever the power that social media networks have on our purchasing decisions, and consequently, how influencers become a channel for advertisers.