Who is Alyssa Thrash?

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Alyssa RayeLee: Hair Tutorials and DIY Charm from Kansas City to Your Feed

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Alyssa RayeLee is a Kansas City-based lifestyle and beauty creator with a passion for hair tutorials, home projects, and cozy living. Her content strikes a unique balance between playful experimentation and practical advice, targeting primarily young adult women in the U.S. Whether she’s styling a quick bun or crafting air-dry clay dishes, Alyssa delivers value through her own personal experience.

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Her audience turns to her not only for beauty solutions but also for inspiration around everyday creativity. From simple recipe reels to honest reviews of hair care products, every post feels like advice from a friend—not a sales pitch. That natural voice is what makes her stand out. She doesn’t build a brand image—she shares her real life, elevated through style and editing.

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Beyond her tutorials, Alyssa’s account offers a soft, cheerful aesthetic that’s visually consistent yet never over-produced. Natural lighting, tidy home settings, and minimal captions create a clean visual rhythm. This approach aligns with her persona as a trustworthy, DIY-minded creator. Her vibe is more “girl-next-door with great tips” than polished influencer lifestyle.

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Alyssa also enjoys strong relationships with brands like Target, Dae Hair, and L’Occitane en Provence—companies that match her personal values and visual style. She has tagged Target 12 times and Dae Hair 9 times, indicating sustained partnerships. For followers and marketers alike, she’s the go-to for safe, authentic, and approachable content.

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An Influencer Active on Social Media

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Alyssa is active on TikTok, Instagram, and YouTube Shorts, with over 1.5 million combined followers. Her strongest performance is on TikTok, with Instagram following closely behind.

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Alyssa Thrash's Social Media Strategy Analysis

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TikTok Strategy: Teaching Everyday Hair with Quiet Consistency

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Alyssa’s TikTok strategy centers around short, repeatable hair tutorials that resonate especially with women who have short to medium-length hair. She posts practical styles—buns, braids, and hacks—that feel achievable, not aspirational. This builds confidence and loyalty among viewers who often lack hair content tailored to them. Her relatability is her strongest conversion tool.

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She posts 8.6 videos per week, signaling strong discipline and algorithm-savvy behavior. Her use of natural daylight, calm narration, and familiar home settings keeps the content grounded. The consistency in her format helps viewers know exactly what to expect. This reliability turns casual watchers into recurring followers.

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Unlike creators who rely on viral sound trends, Alyssa lets the hairstyle itself be the hook. She often begins her videos mid-action or with an intriguing statement to keep retention high. The tutorial format remains dominant, occasionally interspersed with lifestyle snippets. This deliberate structure strengthens her identity as a hair-first creator.

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Even though her account hasn’t grown recently (+0% growth), her core content continues to perform well—videos consistently pass six-figure views. She posts every day at 12 PM, showing a data-driven routine optimized for early-morning algorithm boosts. TikTok remains her most potent channel for visibility and lead discovery.

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• Username: @alyssarayelee
• Influence Score: 85.8/100
• Followers: 1.2M
• Activity: 8.6 videos/week
• Engagement Rate: 0.43%
• Growth: 0%
• Average Engagement: 5.2K
• Posting Habits: Everyday at 12 PM EST

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Instagram Strategy: A Soft Blend of Beauty, DIY, and Travel

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Alyssa’s Instagram feed blends hair care tips with cozy DIY content and relaxed travel posts. Her aesthetic leans heavily into calm lighting, personal spaces, and minimal captions—inviting her audience to slow down and feel at ease. Unlike TikTok, this platform shows more variety in her lifestyle and visual tone. It adds depth to her personal brand.

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She shares content at a steady pace—around 17 posts a month—with consistent engagement from a smaller but attentive audience. While her engagement rate (0.14%) is modest, her follower growth (+4.56%) shows new audiences are discovering her. The platform supports her as a secondary funnel for deeper interest. It also provides space for brand visibility in grid content.

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Her content themes are distinct here: from ceramic crafting to European getaways, she expands beyond beauty while still remaining personal. Each post feels like a visual journal entry, offering more than just value—it offers her presence. This helps followers feel like they’re following a person, not a brand.

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Brand integrations here are subtle yet frequent—she’s tagged Target, Dae Hair, and Amika across posts and stories. Sponsored content is positioned alongside non-sponsored updates, blending organically into her feed. She posts daily around 11 AM, taking advantage of late-night scroll windows to boost reach.

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• Username: @alyssarayelee
• Influence Score: 82.6/100
• Followers: 276.9K
• Activity: 17 posts/month
• Engagement Rate: 0.14%
• Growth: +4.56%
• Average Engagement: 384
• Posting Habits: Everyday at 11 AM EST

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YouTube Shorts Strategy: High-Performing Snippets with Untapped Consistency

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On YouTube Shorts, Alyssa repurposes her strongest TikToks into high-performing vertical videos. Her “messy bun” short alone reached 1.2 million views, revealing high discovery potential even with her limited activity. The channel only has 22.4K subscribers, but it’s growing steadily thanks to evergreen beauty content. The reach far exceeds her audience size.

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She posts just 0.3 videos per month, but the algorithm rewards the quality and replayability of her uploads. Her highest-performing Shorts are all tightly framed, step-by-step tutorials with clear lighting and no distractions. These bite-sized visuals work especially well on YouTube’s discovery-driven platform. They give viewers instant value with no intro needed.

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Unlike many Shorts creators chasing humor or reaction-based content, Alyssa sticks to useful how-to moments. Her content is polished enough to feel credible, yet casual enough to be approachable. This positions her well for an audience looking for efficient, actionable advice. It also invites replay—which boosts algorithmic performance.

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Though her engagement rate currently sits at 0% (due to infrequent posting), the 4.24% growth proves strong discovery dynamics. Her reach outweighs her follower count, which is rare. If she increases posting consistency, YouTube could become a major traffic and monetization channel—especially for brands seeking longer content lifespan.

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• Username: @alyssarayelee
• Influence Score: 84.2/100
• Followers: 22.4K
• Activity: 0.3 videos/month
• Engagement Rate: 0%
• Growth: +4.24%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Alyssa Thrash's Social Media Influence Summary

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Alyssa RayeLee ranks in the Top 1% for Hair Care in the U.S. and Top 4% on TikTok Worldwide, underscoring her authority in short hair content and tutorial-based engagement.

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Learn more about the Favikon Methodology here

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Content Strategy: Practical, Cheerful, and Always Useful

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Alyssa’s content strategy is grounded in value and consistency. She doesn't chase trends—she builds routines and ideas that viewers can implement immediately. Her tutorials are short, cheerful, and friendly, delivered with clear instructions and low production pressure.

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Reachability and Partnerships

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Alyssa is highly reachable for campaigns and regularly works with brands across beauty, wellness, and home categories. She has tagged Target (12 times), Dae Hair (9 times), and L’Occitane (7 times)—proving sustained brand interest and repeat collaboration history.

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She’s also tagged emerging names like Verb Products, Hatch, and Amika, often integrating their products into tutorials. This signals she’s open to both established and indie brands, as long as they align with her aesthetic and values.

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Conclusion: The Internet’s Favorite Hair Enthusiast with a DIY Twist

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Alyssa RayeLee blends hairstyle tutorials, wholesome home content, and relatable charm into one cohesive brand. With strong TikTok roots, growing Instagram traction, and emerging YouTube Shorts success, she’s a valuable partner for brands focused on practical beauty and feel-good lifestyle.

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