Who is Destiny Salazar aka Destiny Marie?

‍

‍

Destiny Salazar aka Dessxmx: Shaping Beauty and Lifestyle Content Through Events and Relatability

‍

‍

Destiny Salazar, also known online as @dessxmx, is a beauty and lifestyle creator who rose to prominence through her event-driven TikToks and festival-ready looks. Her content blends high-energy personal storytelling with vivid glam makeup tutorials, often tied to moments like Coachella, branded pop-ups, or cosmetics campaigns. Unlike static beauty influencers, Destiny links each look to an occasion or cultural moment, which gives her content a sense of immediacy and relevance.

‍

She is especially known for integrating her favorite products into real-life scenarios—whether she’s getting ready for an outdoor concert, sharing skincare before travel, or recapping a night out. Her visuals are often shot in daylight, with saturated tones and natural lighting that amplify her makeup detail and outfit styling. With a focus on Too Faced Cosmetics and YITTY, she builds repeat brand collaborations into her content arcs. These features are never overly formal—she uses casual tone and TikTok-style humor to keep it conversational.

‍

‍

Her Instagram serves as a visual journal of branded campaigns, personal shoots, and backstage content from events she attends. She favors swipe-through carousels and glam shots with minimal captions and branded tags, often timed with drops or influencer campaigns. Her audience responds strongly to her aesthetic, with each post averaging over 22K interactions even on low-frequency uploads. The platform plays a key role in translating her TikTok virality into long-term brand appeal.

‍

Destiny’s audience trusts her because she doesn’t shy away from showing casual, unfiltered moments—hair-in-the-bun, late-night food runs, or behind-the-scenes bloopers. She doesn’t rely on trends but instead builds her own visual patterns and storytelling formats around her lifestyle. That autonomy and personal edge help her stand out in a beauty category often driven by polish over personality. Her identity is not built on perfection—it’s rooted in relatability, vibrant styling, and real-time cultural engagement.

‍

‍

An Influencer Active on Social Media

‍

‍

Destiny maintains high activity on TikTok and Instagram, with consistent visibility across both platforms. Her other accounts are inactive.

‍

‍

Destiny Salazar's Social Media Strategy Analysis

‍

‍

TikTok: Where Event Recaps Meet Cosmetics Hype

‍

‍

Destiny’s TikTok (@dessxmx) is the anchor of her creator brand, with 1.3M followers and consistent engagement centered on real-time lifestyle and beauty storytelling. She posts eight videos per week, often structured around relatable moments—like getting ready for Coachella, testing viral products, or unpacking personal anecdotes with glam transitions. Her tone is fast-paced and humorous, often using emoji captions and voiceovers that match her high-energy delivery.

‍

A core part of her TikTok strategy is connecting looks to specific dates or experiences. She rarely posts isolated tutorials; instead, she frames beauty content through “day in my life” vignettes, concert prep, or late-night routines. This gives each post narrative weight while maintaining a makeup-focused structure. Her GRWM clips frequently reference her favorite brands like Too Faced or YITTY, often without direct sponsorship tags—suggesting long-term alignment.

‍

‍

Unlike creators who depend on trends, Destiny builds mini-series from scratch. For example, she'll preview an outfit on Monday, show makeup breakdowns midweek, and reveal event photos by Friday—creating anticipation across multiple uploads. Her comment sections regularly fill with requests for product links, follow-ups, or reactions, reinforcing her real-time engagement style. Even without paid prompts, she drives high conversion for featured items through authentic use.

‍

She records and edits primarily in natural light with rich saturation and warm tones, enhancing her glam-focused presentation. Destiny's lighting, framing, and pacing remain consistent, making her instantly recognizable across the For You Page. She rarely uses text overlays, choosing instead to communicate through expressions, camera angles, and direct-to-camera monologue. These small production cues signal polish while preserving spontaneity.

‍

• Username: @dessxmx
• Influence Score: 89/100
• Followers: 1.3M
• Activity: 8 videos/week
• Engagement Rate: 4.36%
• Growth: 0%
• Average Engagement: 56.7K
• Posting Habits: Everyday at 9 PM EST

‍

Recommended tools
‍Find TikTok Influencers
Analyze your own TikTok profile
Analyze Competitors' TikTok Profiles

‍

Instagram: Branded Photos, Event Looks, and Personal Style

‍

‍

On Instagram (@dessxmx), Destiny takes a different approach—less frequent but more curated, with two high-impact posts per month that spotlight brand partnerships and personal style. Her feed functions as a campaign board, where beauty shots, carousel sets, and shoot-day recaps build out her digital portfolio. She typically posts at 9 PM EST with strong engagement on each drop—averaging 22.7K likes per post.

‍

She uses Instagram as her main channel for collaborations with brands like Too Faced Cosmetics, Dunkin’, and YITTY. Posts are highly visual: editorial poses, stylized wardrobe, and professional camera work often shot on event locations or set builds. These visuals stand in contrast to her TikTok’s raw vibe, signaling that this is where she showcases final looks rather than the creative process. Tagging is intentional—every visual mention is placed to align with a campaign or soft launch.

‍

‍

Destiny’s use of carousels allows her to feature full looks from different angles, close-up beauty details, and contextual backgrounds. She does not rely on long captions—instead, she uses short lines with product tags, emojis, and location drops. By keeping copy minimal, she places full emphasis on the visual narrative. Her most engaged posts frequently come from campaign collabs, proving her effectiveness as a brand ambassador rather than just an individual content creator.

‍

She rarely uses Stories or Reels compared to her peers, prioritizing high-quality feed posts that function like mini-billboards. When she does post Stories, they’re usually tied to time-sensitive drops or shoutouts to fellow creators. Her selective posting reinforces exclusivity and polish, while also making each new upload feel like an event. In this way, Instagram complements her casual TikTok presence with a more elevated and professional tone.

‍

• Username: @dessxmx
• Influence Score: 89.6/100
• Followers: 664.2K
• Activity: 2 posts/month
• Engagement Rate: 3.42%
• Growth: +1.39%
• Average Engagement: 22.7K
• Posting Habits: Everyday at 9 PM EST

‍

‍

YouTube: Dormant Channel with Legacy Content

‍

‍

Destiny Salazar’s YouTube channel (@dessxmx) has 128K subscribers but hasn’t been active for over six months. The channel once served as a space for longer-format beauty content, including product hauls and sit-down glam tutorials. However, she never built a consistent series structure or posting cadence, resulting in flat growth and disengaged metrics. Her average engagement now sits at 0, with no visible strategy to revive the channel.

‍

Unlike her TikTok and Instagram, where visuals are fast-paced and tied to real-time events, her YouTube lacked energy and narrative flow. Most uploads were standalone videos without promotional context or personal storytelling. The content felt disconnected from her main brand identity, with minimal links to the campaigns or events she features on other platforms. That made YouTube the least aligned platform in her portfolio.

‍

• ‍Username: @dessxmx‍
• Followers: 128K‍
• Influence Score: 20.9/100‍
• Growth (30 days): 0%‍
• Activity: 0.3 videos/month‍
• Engagement Rate: 0%‍
• Average Engagement (30 days): 0‍
• Posting Habits: Once a year at 7 PM EST

‍

‍

Twitter (X): Minimal Use, No Strategic Deployment

‍

‍

Destiny’s Twitter account (@dessxmx) is largely inactive and misaligned with her current brand strategy. With 37.5K followers, the account shows zero engagement and no consistent activity in the last four months. Her tweets were primarily personal reactions or meme reposts, not tied to product mentions, event coverage, or brand narratives. This limited use gives the account no measurable impact on her audience or partnerships.

‍

She has never used Twitter as a platform for campaign delivery or announcements. There are no product tags, link-outs to content, or reposts from her more active channels. Unlike TikTok, where her replies spark new posts, her activity on Twitter ends at the initial tweet—there’s no interaction, threading, or sustained engagement. Her brand presence on X feels peripheral rather than deliberate.

‍

• ‍Username: @dessxmx
• Followers: 37.5K‍
• Influence Score: 9.9/100‍
• Growth (30 days): -0.01%‍
• Activity: 0 tweets/week‍
• Engagement Rate: 0%‍
• Average Engagement (30 days): 0‍
• Posting Habits: Once a year at 6 PM EST

‍

‍

Destiny Marie's Social Media Influence Summary

‍

‍

Destiny Salazar holds a Favikon Influence Score of 9,082 points, placing her in the Top 2% globally. She ranks in the Top 1% on Instagram U.S. and Video Entertainment U.S., reflecting her dominance as a video-first beauty and lifestyle creator. These scores confirm her consistent traction in fashion-driven content and event-based engagement, especially within U.S. markets.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: High-Impact Storytelling Through Beauty and Events

‍

Destiny’s content thrives on mixing personal experiences with beauty tutorials and high-energy event narratives. She excels at using real-world anchors—like festival attendance or shopping hauls—to build natural brand mentions. Each content format serves a distinct purpose: TikTok for visibility and humor, Instagram for visuals and branding. She avoids over-polishing her tone, maintaining a casual feel even when working with top-tier cosmetics brands. Her makeup looks and outfits are always tied to a relatable moment, whether prepping for a festival or sharing a behind-the-scenes brand shoot. This approach makes her content feel less like advertising and more like lifestyle storytelling.

‍

‍

Reachability and Partnerships

‍

‍

Destiny is most reachable through Instagram and TikTok, where she regularly tags brands and posts real-time content tied to events or product launches. Her TikTok replies are often reactive—answering comments with follow-up videos or reposting duets featuring fans using the same products. On Instagram, she frequently interacts through Stories during product drops, offering quick reactions or polling her audience. She doesn’t rely on formal email outreach; brand tagging and visual alignment serve as her primary contact signals.

‍

‍

She often collaborates with brands like Too Faced, YITTY, and Dunkin’ using embedded visuals and soft mentions, rather than formal brand banners. These brand mentions are time-anchored—she posts just before events like Coachella or during a product release window. She doesn’t publicly share contact info in bios or posts, making her reachability more about tagging rhythm and platform timing. For partners seeking engagement, responding to her Stories or high-traffic TikTok threads yields the highest visibility.

‍

‍

Conclusion: Destiny Salazar Is Blending Glam, Events, and Lifestyle Into a Creator Brand That Converts

‍

Destiny Salazar is more than a beauty influencer—she’s built a content engine that captures the excitement of live moments and fuses them with product storytelling. Her voice is bold and consistent, her event tie-ins are timely, and her collaborations are authentic. For beauty and lifestyle brands aiming for real engagement, Destiny offers both reach and cultural alignment.

‍

‍

View the AI-powered profile

‍

Also See 👀
‍ELLIE ZEILER - COMPLETE SOCIAL MEDIA ANALYSIS
‍🏆 TOP 200 INFLUENCERS WORLDWIDE
‍HOW DOES FAVIKON RANK INFLUENCERS?