Who is itsaboutamanda?

‍

‍

Amanda Padilla: Turning Everyday Objects into Viral Hair Hacks

‍

‍

Amanda Padilla is a content creator based in Arizona who’s redefined DIY hair styling by using unexpected household items—like pool noodles and red solo cups—to create heatless curls. Her viral videos are as much about innovation as they are about relatability, capturing the attention of millions with her bold experimentation and quirky results. She doesn't follow conventional beauty trends—she reinvents them in her kitchen or backyard. Amanda’s audience shows up not for perfection but for curiosity and surprise.

‍

A mom of young kids, Amanda blends parenting moments with beauty content, often filming while multitasking at home. Rather than staging perfect backdrops, she embraces her everyday environment—turning her living room, patio, or kitchen into the set for her next tutorial. Her motherhood adds a layer of humor and realism, positioning her as someone who balances creativity with real-life responsibilities. It’s not just hair hacks—it’s her life, unscripted.

‍

‍

Unlike most creators in the hair care space, Amanda’s niche is built on self-taught methods and visual storytelling that favors authenticity over polish. Her tone is consistently light, playful, and experiment-driven—she rarely repeats a concept unless the audience demands it. This responsiveness is key: she often creates multi-part content in direct reply to viewer curiosity or challenge. The engagement is interactive, not just observational.

‍

Amanda’s content has attracted the attention of brands like TYMO Beauty, Coco & Eve, and FeelinGirl, who trust her to feature products seamlessly within her offbeat hair routines. She doesn’t pivot her style to suit partnerships—instead, she integrates products into her storytelling, making them part of her narrative rather than standalone features. This grounded approach reinforces her credibility, turning sponsored posts into episodes her audience looks forward to.

‍

‍

An Influencer Active on Social Media

‍

‍

Amanda’s reach is heavily driven by her TikTok following, which makes up over 80% of her total audience. While YouTube and Instagram contribute modestly, it’s TikTok that serves as the launchpad for her most viral concepts.

‍

‍

itsaboutamanda's Social Media Strategy Analysis

‍

‍

TikTok: The Playground for Viral Hair Hacks

‍

‍

Amanda’s TikTok is the heartbeat of her digital presence, amassing 4.1 million followers with videos that consistently hit six to eight figures in views. What sets her apart is her use of unconventional props—pool noodles, red solo cups, chopsticks—as legitimate beauty tools. These aren’t gimmicks; each experiment is structured as a playful challenge, often broken into multi-part series to heighten suspense and engagement. Her videos rarely exceed 30 seconds, prioritizing fast-paced, visually surprising content that hooks from the first frame.

‍

Rather than following trending sounds or dance formats, Amanda generates her own trends through repeatable, oddball routines. Her “pool noodle curls” became a multi-platform staple not because it was styled well, but because it was watchable chaos. Audiences return to see if the method works, how much it fails, or what wild object she’ll curl her hair with next. This blend of chaos and relatability drives replay value and comment interactions.

‍

‍

Amanda also carefully structures her series for return viewers—most of her viral uploads are marked as part 2, part 3, etc.—creating a narrative arc across posts. This episodic rhythm builds binge-ability, an approach rare in short-form beauty content. The familiarity of her home setting—a lived-in kitchen or backyard—grounds the absurdity of her methods and makes experimentation feel accessible. It’s not just about transformation; it’s about process and personality.

‍

Despite her low current activity rate (0.5 videos/week), her back catalog sustains high engagement with 47K average views and standout videos reaching up to 8.8 million. Her most viral TikToks tend to cluster in bursts, often when she revisits successful formulas with variations. Even with minimal new uploads, Amanda’s TikTok remains her primary growth engine, built on an unpredictable, homegrown style that viewers haven’t found anywhere else.

‍

• Username: @itsaboutamanda
• Influence Score: 80.8/100
• Followers: 4.1M
• Activity: 0.5 videos/week
• Engagement Rate: 0.1%
• Growth (30 days): 0%
• Average Engagement: 3.9K
• Posting Habits: Twice a month at 7 PM EST

‍

Recommended tools
‍Find TikTok Influencers
Analyze your own TikTok profile
Analyze Competitors' TikTok Profiles

‍

Instagram: Reels-First Strategy Built on Familiar Formats

‍

‍

Amanda’s Instagram presence mirrors her TikTok strategy, but with a polished edge and strong reel performance. Her most viral clips here are often repurposed TikToks—reformatted as reels—with slight caption or thumbnail tweaks. The visual quality tends to be sharper, and engagement rates are notably higher, with reels hitting millions of views and hundreds of thousands of likes. It’s a clear indication her audience enjoys seeing the same quirky content in a cleaner format.

‍

Instead of curated selfies or aspirational posts, Amanda’s Instagram is dominated by her experimental hair content. Her grid doesn’t feature beauty shots; it’s her in mid-experiment, wearing solo cups or foam noodles. That consistency in style—paired with her expressions of surprise or delight—makes the content instantly recognizable and memeable. Her best-performing reel hit 8.8 million views, driven purely by shock-value styling.

‍

‍

One notable strength of Amanda’s Instagram is how quickly reels convert viewership into engagement. Her pool noodle series on Instagram sparked thousands of comments and shares without any ad spend or trending sounds. Her captions often carry the same casual, quirky tone seen on TikTok but are sometimes extended to offer a bit more narrative or reflection. This slightly longer format allows her to build intimacy while retaining absurdity.

‍

With only 1 post/month on average, Amanda’s Instagram is clearly not optimized for volume—but it doesn’t need to be. Every post feels like an event, often timed as a sequel to something that worked well previously. Despite the low frequency, her average views per post sit at over 58K, a testament to the platform's replay algorithm favoring high watch time and novelty. Amanda leverages that sweet spot perfectly.

‍

• Username: @itsaboutamanda
• Influence Score: 75.2/100
• Followers: 461.4K
• Activity: 1 post/month
• Engagement Rate: 0.26%
• Growth (30 days): 0%
• Average Engagement: 1.2K
• Posting Habits: Once a month at 7 PM EST

‍

‍

YouTube: A Secondary Platform with Undeveloped Potential

‍

‍

Amanda’s YouTube channel is still in its early stages, with just 40.6K followers and minimal posting activity. Most of her shorts are repurposed TikTok content, and while the video formats remain consistent, they haven’t yet found strong traction on YouTube’s algorithm. Despite trying to replicate her signature pool noodle and red cup curls here, the platform lacks the engagement depth she sees elsewhere. The average view count and interactions per video remain minimal.

‍

The platform’s slower feedback loop and different audience habits may contribute to Amanda’s limited investment here. Unlike TikTok and Instagram where reactions are almost instantaneous, YouTube seems to be a passive archive rather than a live playground. Her creative formats feel more urgent and reactive, which doesn’t align with YouTube’s longer discovery timeline. This makes her existing content feel like a teaser of what could be, rather than a fully formed channel strategy.

‍

‍

That said, there’s potential if she leans into long-form content. Viewers already engage with her process videos—watching curls form in real-time—so a “Behind the Hack” or “Fails & Fixes” video could thrive with longer YouTube formats. She also has the personality to carry vlogs, product reviews, or challenge formats, especially if filmed casually at home. Her creativity doesn’t need polish—just structure.

‍

For now, however, her YouTube feels experimental and stagnant. With 0.1 videos/month and zero measurable engagement growth, it’s clear Amanda’s focus is elsewhere. If she were to prioritize the platform, it would require a dedicated shift in format, perhaps even separating short-form compilations from original long-form episodes. Until then, YouTube serves more as content backup than a driver of influence.

‍

• Username: @itsaboutamanda
• Influence Score: 19.4/100
• Followers: 40.6K
• Activity: 0.1 videos/month
• Engagement Rate: 0%
• Growth (30 days): 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

‍

‍

itsaboutamanda's Social Media Influence Summary

‍

‍

Amanda Padilla ranks in the top 1% of TikTok creators in the U.S. and is within the top 3% in the U.S. hair care vertical. Her overall influence score of 8,466 positions her strongly among lifestyle creators who combine entertainment and education. She's also ranked #103 in Hair Care US and #402 globally, underlining her niche authority in a competitive space.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Humor, Hacks, and Hair

‍

Amanda’s content strategy is anchored in serial storytelling and visual experimentation. She consistently introduces multi-part hair tutorials using unconventional objects—“Pool Noodle Curls PT 2,” “Solo Cup Curls PT 3”—that transform common household items into viral tools. These aren’t one-offs either; she extends each idea into 2–4 installments, capitalizing on both curiosity and ongoing engagement.

‍

‍

Reachability and Partnerships

‍

‍

Amanda has a proven history of brand partnerships with beauty and lifestyle companies such as TYMO Beauty, Coco & Eve, and FeelinGirl LLC. She tends to tag brands directly within relevant tutorials, subtly integrating them into the story rather than making them feel overly promotional.

‍

‍

Her profile suggests she’s open to collaborations, particularly in product-based campaigns like tools, hair care, and family-friendly services. With an estimated rate of $5K–$10K per post, her sponsorships fall within reach for both emerging brands and established players. The creator’s “Safe” and “Bright” content scores make her low-risk and highly versatile in campaign alignment.

‍

‍

Conclusion: DIY Hair Meets Authentic Influence

‍

Amanda Padilla stands out in the saturated beauty creator landscape by making hair care inventive, funny, and ultra-shareable. Her unique use of everyday items, paired with a genuinely approachable persona, makes her not only memorable—but marketable. She's a case study in how niche, low-tech creativity can outperform hyper-glossed content when backed by authenticity and solid engagement.

‍

View the AI-powered profile

‍

Also See 👀
‍YULI TORRES - COMPLETE SOCIAL MEDIA ANALYSIS‍ALYSSA THRASH - COMPLETE SOCIAL MEDIA ANALYSIS
‍🏆 TOP 200 INFLUENCERS WORLDWIDE