Who is Yong Hee Kwon?

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Yong Hee Kwon: Advocating Gratitude and Mental Wellness Through Honest Storytelling

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Yong Hee Kwon is a South Korean mental health advocate, author, and speaker who transformed personal challenges into public purpose. Known as Writingale, she shares her journey from anxiety and depression to becoming a gratitude-centered content creator. Her work focuses on emotional well-being, self-reflection, and daily gratitude, offering support and comfort to others navigating similar paths.

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Her platform is built around sincere storytelling, emphasizing authenticity over polish. A former patient turned coach, her voice resonates with followers seeking emotional clarity and hope. She has become a respected voice in South Korea’s digital mental health community, using simple visuals and thoughtful prose to reach a diverse audience.

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Kwon’s professional presence includes collaborations with well-known brands like LinkedIn and Favikon, cementing her position as a wellness advocate in corporate and community spheres alike. Her trajectory reflects more than content creation—it’s about guiding others toward self-discovery, kindness, and emotional healing.

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She continues to grow a loyal audience while expanding her influence through regular newsletters, platform engagements, and thought leadership in the wellness and gratitude movement in South Korea and beyond.

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An Influencer Active on Social Media

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Yong Hee Kwon’s digital presence is centered exclusively on LinkedIn, where she shares daily reflections, gratitude practices, and mental health guidance with 18K followers.

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Anyimar Valentina's Social Media Strategy Analysis

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LinkedIn: Building a Healing Community Through Consistent Presence

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Yong Hee's entire content operation revolves around LinkedIn, a platform she uses with high consistency and emotional transparency. Her daily posts offer reflections on gratitude, mental wellness, and emotional struggles—often anchored in her personal journey. She publishes nearly every day, typically at 9 PM, ensuring a stable rhythm that her audience has come to expect.

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The posts themselves blend minimal visuals (usually personal photos) with deeply honest captions. Her writing is informal yet thoughtful, allowing her to bridge professional and personal tones effectively. Over the past 30 days, she has maintained an impressive 20 posts, reinforcing her image as a steady and committed advocate.

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With an engagement rate of 0.34% and a consistent average of 62 interactions per post, her influence is not driven by virality but by trust and emotional resonance. Her content generates an average of 11.1K views monthly, and her follower base has grown by +4.93%, confirming the steady impact of her consistent and heartfelt messaging.

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Her ranking in the LinkedIn space is equally impressive: Top 2% in South Korea (#20 overall) and Top 2% in the Health & Medical category (#160). With a content style labeled “conversational,” Yong Hee Kwon delivers not polished branding but community-centered dialogue.

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• Username: @writingale
• Influence Score: 83.3/100
• Followers: 18K
• Activity: 20 posts/month
• Engagement Rate: 0.34%
• Growth: +4.93%
• Average Engagement: 62
• Posting Habits: Every day at 9 PM EST

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Newsletter: Writingale’s Gratitude Letters

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Yong Hee Kwon supplements her social media presence with two thoughtfully curated newsletters focused on daily reflection and emotional wellness. The first, titled "라이팅게일의 감사 편지" (Gratitude Letters by Writingale), has gained a following of 1.3K subscribers. These brief letters deliver gentle reminders of encouragement and appreciation, reinforcing her core messages of gratitude and mental resilience.

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Each installment of "Gratitude Letters" ties directly to Kwon’s broader content strategy, supporting themes like inner peace, self-worth, and mindfulness. The format is simple yet effective—short reflections that resonate emotionally with her Korean-speaking audience. This newsletter acts as a companion to her more dynamic social posts, offering continuity in tone and message.

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Her second newsletter, “화양연화”, is a weekly publication hosted on LinkedIn with over 2,400 followers. Unlike the quick-burst style of her gratitude letters, this platform is dedicated to deeper introspection. Here, she dissects emotional patterns and explores the philosophical roots of her mental health advocacy through storytelling, metaphor, and cultural commentary.

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Together, the two newsletters form a layered content ecosystem. The daily notes provide instant emotional uplift, while the weekly essays invite readers to reflect, learn, and apply introspective insights to their lives. This combination not only enriches her personal brand but also strengthens her role as a trusted guide in Korea’s wellness community.

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Anyimar Valentina's Social Media Influence Summary

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With a Favikon influence score of 83.3/100, Yong Hee Kwon is one of South Korea’s leading voices on LinkedIn in the wellness space. Ranked #20 on LinkedIn South Korea and #160 in Health & Medical, her presence isn’t just visible—it’s respected. Her brand safety, cheerful tone, and consistent activity all contribute to her strong standing, particularly in niche sectors like mental wellness and gratitude practices.

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Learn more about the Favikon Methodology here

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Content Strategy: Thoughtful, Therapeutic, and Trustworthy

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Yong Hee Kwon’s content strategy is anchored in repetition and routine. Rather than chasing trends, she builds trust by showing up with vulnerability and grace. Her messages are brief, deeply emotional, and structured around recurring gratitude themes—creating content that functions like daily journaling.

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Reachability and Brand Partnerships

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Yong Hee Kwon is highly reachable, particularly for collaborations aligned with wellness, mental health, gratitude, or emotional literacy. Her primary brand relationships include LinkedIn (tagged 35 times), Favikon (tagged 4 times), and Costco (tagged 3 times)—each of which speaks to her relevance in both professional and lifestyle sectors.

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Given her cause alignment with Gratitude Practices (90%) and Mental Health Awareness (80%), she’s a natural fit for campaigns focused on emotional well-being, journaling products, mindfulness tools, and personal development services.

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Conclusion: Yong Hee Kwon – Healing Through Words, Every Single Day

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Yong Hee Kwon isn’t just a content creator—she’s a digital caregiver. With daily doses of reflection and emotional clarity, she turns LinkedIn into a platform of healing and personal growth. Her growth is steady, her engagement sincere, and her brand highly aligned with wellness and gratitude values.

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View the AI-powered profile

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