Who's Who on Social Media
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5 min to read
Who is Pieter Zwart?
Pieter Zwart is the CEO and founder of Coolblue, one of the Netherlands’ leading e-commerce companies, known for its customer-first motto, “Alles voor een glimlach” (“Everything for a smile”). Beyond building a multibillion-euro retail operation, Zwart has positioned himself as the public face of Coolblue by documenting store launches, employee milestones, and service innovations across his social channels.

Sarthak Ahuja
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Sep 2025