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B2B Influencer Marketing

Find B2B Influencers: 6 Ways That Actually Work

Finding the right B2B influencers takes more than searching by follower count. This guide shares six proven methods to identify trusted creators who match your audience, industry, and marketing goals.

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Creator Economy

How Much Influencer Marketing Platforms Actually Cost (Real Pricing, Not Request-a-Demo)

How Influencer Authority Is Actually Measured (and Why Follower Count Lies)

How to Spot a Fake Influencer: A Complete Fraud Detection Playbook (2026)

Who's Who on Social Media

Who is Yousef Saleh Erakat aka fouseyTUBE?

Yousef Saleh Erakat, known online as Fousey, is a digital creator whose career has evolved from viral prank videos to deeply personal content focused on fitness, mental health, and self-discipline. With a combined audience of over 20 million across platforms, he shares raw, unfiltered updates on his physical transformation and personal growth.

Justine Castany

Who's Who on Social Media

Who is Tommy Guarino?

Tommy Guarino is a Boston-based content creator known for his sharp comedic takes on everyday life, local culture, and sports. With a strong presence on TikTok and Instagram, he has built a loyal following by blending regional humor, impressions, and relatable storytelling.

Justine Castany

Who's Who on Social Media

Who is Mark Brucato aka Lil Mo Mozzarella?

Mark Brucato, better known online as Lil Mo Mozzarella, is a fast-rising comedy creator known for his exaggerated personality, bold delivery, and unmistakable Italian-American voice. With a unique mix of character work and modern-day rants, he brings a throwback New York energy to the digital world.

Justine Castany

Who's Who on Social Media

Who is Ralph Williams aka Ralph The Baker?

Ralph Williams, known online as Ralph the Baker, is a culinary content creator celebrated for his Cajun and New Orleans-style cooking. Based in the United States, he shares flavorful, butter-rich recipes that reflect his Southern roots and deep connection to local ingredients.

Justine Castany

Who's Who on Social Media

Who is Ben Soffer?

Ben Soffer is a U.S.-based celebrity food personality and digital creator best known for blending humor, lifestyle content, and entrepreneurship. Widely recognized under the handle @boywithnojob, he has built a strong online presence through his comedic food reviews, viral drink brand Spritz Society, and signature series Fork of July.

Justine Castany

Who's Who on Social Media

Who is Jojo Scarlotta?

Jojo Scarlotta became a public figure through her appearance on The Circle Season 7 (Netflix), but she’s since carved a lane as a relatable digital creator. Known for her twin energy, family-first tone, and interactive storytelling, Jojo thrives on TikTok and Instagram.

Justine Castany

Who's Who on Social Media

Who is Miyaeva Renae?

With a camera in hand and an open heart, Miyaeva Renae has carved out a corner of the internet rooted in real-life motherhood and domestic elegance. Her content doesn’t chase perfection—it reflects the beauty in routine, connection, and authentic storytelling.

Who's Who on Social Media

Who is Rahim Mohamed aka General Ock?

Rahim Mohamed, better known as General Ock or “The Ocky Way” creator, has become a staple in the TikTok food scene. With a warm personality and a knack for unique food combinations, his digital kitchen has captivated millions.

Justine Castany

Who's Who on Social Media

Who is Kiera Johnson?

Kiera Johnson is a rising force in the parenting and lifestyle creator space, known for her deeply personal and emotionally honest storytelling. As a teen mom, she documents her journey with her daughter Raelynn across TikTok, Instagram, and YouTube — platforms where her content is not only relatable but powerfully resonant with young parents.

Who's Who on Social Media

Who is Mia Hayward?

Mia Hayward is a digital creator with a compelling voice in the skincare and lifestyle content niche. Her content, known for its approachable tone and visual warmth, resonates strongly with young women across the United States.

Top 20 B2B Influencers in Australia on Social Media in 2025

Explore our list of top B2B influencers in Australia on social media for 2025 who are making significant impacts. Learn how they drive innovation and effective strategies in the business world.

Jeremy Boissinot

Top 20 LinkedIn Influencers in New Zealand in 2025

Here are the top 20 LinkedIn influencers in New Zealand for 2025, driving innovation, sparking conversations, and inspiring professionals across industries.

B2B Influencer Marketing

How Much Should You Pay For a Sponsored Linkedin Post?

Sponsored LinkedIn posts are a powerful tool for B2B visibility, but pricing can vary widely. This guide breaks down what you should expect to pay based on follower count, engagement rates, and industry relevance.

Who's Who on Social Media

Who is Mia Faithe?

With a magnetic blend of motherhood storytelling and vibrant family-focused content, Mia Faith has carved a distinct presence in the parenting and lifestyle influencer space. Her relatable posts on TikTok and Instagram chronicle life as a young mom living in Oahu, Hawaii, bringing a mix of authenticity, military family insight, and everyday joy into the spotlight.

Who's Who on Social Media

Who is Hailey Fernandes?

Meet Hailey MF Fernandes, the unapologetic fitness creator shaking up TikTok and Instagram feeds with her unfiltered, witty, and emotionally intelligent content. Known for her high-energy uploads and uniquely human approach to fitness storytelling, Hailey has cultivated a loyal following by saying what others won’t and showing what others crop out.

B2B Influencer Marketing

10 mins to read

B2B Influencer Marketing Case Study: Inside Anthropic’s Influencer Marketing Program

This case study looks at how Anthropic set up its B2B influencer marketing program. It covers what they did, how they worked with influencers, and the results.

How to Become an Instagram Influencer in 2025

Planning on becoming an Instagram influencer? Discover how to become an Instagram influencer in 2025 with our step-by-step guide. Learn to define your niche, optimize your profile, create engaging Reels, and monetize your influence.

Favikon Launches All-in-One Creator Marketplace for Brands and Influencers

The Creator Economy Finally Has a Home: Introducing the Favikon Marketplace

Jeremy Boissinot

B2B Influencer Marketing

The Ultimate Guide to B2B Influencer Marketing in 2025

B2B influencer marketing has become a core part of many business strategies. Instead of focusing on consumers, like in B2C, this approach targets other businesses. It leverages industry experts and professionals to help companies build trust, educate their audience, and generate more qualified leads.

Jeremy Boissinot

How to Make Money on YouTube: A Guide

Discover proven strategies like the YouTube Partner Program, brand sponsorships, affiliate marketing, and more to turn your passion into profit. Learn how to make money on YouTube with our guide!

Jeremy Boissinot

How to Get Subscribers on YouTube

Looking for ways to get more subscribers on YouTube? From defining your niche to optimizing content and leveraging collaborations, this guide offers expert tips to get subscribers on YouTube.