Le blog

B2B Influencer Marketing

Find B2B Influencers: 6 Ways That Actually Work

Finding the right B2B influencers takes more than searching by follower count. This guide shares six proven methods to identify trusted creators who match your audience, industry, and marketing goals.

Latest Featured

Top 20 SEO Experts in Poland in 2026

Creator Economy

How Much Influencer Marketing Platforms Actually Cost (Real Pricing, Not Request-a-Demo)

How Influencer Authority Is Actually Measured (and Why Follower Count Lies)

How to Spot a Fake Influencer: A Complete Fraud Detection Playbook (2026)

Who's Who on Social Media

Who is Baylen Dupree?

Baylen Dupree isn’t just another social media personality — she’s a force of advocacy in the world of digital storytelling. With over 10 million followers on TikTok, Baylen uses her platform to raise awareness about Tourette syndrome, making space for neurodivergent voices in the lifestyle and entertainment space.

Who's Who on Social Media

Who is Nick aka Softwilly?

Known online as Softwilly, Nick has built a strong presence across YouTube, TikTok, and X (formerly Twitter), with content that blends gaming, Discord antics, and musical collaborations. With over 1.5 million combined followers, his reach is most effective across video platforms, where his comedic approach and strong community ties resonate well with a youthful audience.

Justine Castany

Who's Who on Social Media

Who is Charlotte Elise?

Charlotte Elise is a Los Angeles-based lifestyle creator and UCLA student known for her soft-glam hair tutorials and Gen Z-friendly beauty content. With a sunny, polished aesthetic and a loyal following across TikTok, Instagram, and YouTube, she makes beauty feel effortless, relatable, and trend-forward.

Top 20 LinkedIn Influencers in Armenia in 2025

Here are the top LinkedIn influencers in Armenia leading in 2025. They share updates on business, leadership, and career growth with solid audience response.

Who's Who on Social Media

Who is Eisha Hickson?

Eisha is a dynamic TikTok creator known for her nostalgic, humor-filled content that resonates strongly with Gen Z and Millennial audiences. With a bold personality and a flair for throwback culture, she brings relatable energy and playful storytelling to the forefront of video entertainment.

Who's Who on Social Media

Who is Yung Fran?

Frann, known as YungFrann, is a bold and energetic digital creator making waves on TikTok and Instagram with her viral humor and relatable lifestyle content. As the face of the YFGANG community, she captivates Gen Z audiences through high-frequency posting, catchphrases like “#famousfr,” and a raw, entertaining persona.

Who's Who on Social Media

Who is John Patrick Douglass aka jacksfilms?

John Patrick Douglass, better known as Jacksfilms, is a comedic force in online video entertainment. With a signature blend of satire, internet culture critiques, and original series like YIAY, he has carved out a loyal community over nearly two decades on YouTube.

Justine Castany

Who's Who on Social Media

Who is Caroline Ricke?

Caroline Ricke, better known for her deadpan humor and alter ego “Rich Caroline,” has carved a niche in the lifestyle and fashion creator space with a comedic twist. Her unapologetic satire, blended with luxury aesthetics and cultural parody, makes her one of the most distinct personalities in the beauty and fashion ecosystem.

Who's Who on Social Media

Who is Neil Shibata?

Neil Shibata is a lifestyle and fashion influencer with a growing presence in digital spaces, particularly on TikTok and Instagram. He blends creativity, performance, and LGBTQ+ advocacy into content that speaks directly to Gen Z audiences.

Justine Castany

Who's Who on Social Media

Who is Jayda Cheaves?

Jayda Cheaves is a beauty and lifestyle creator whose influence spans millions across TikTok and Instagram. Known for her glam looks, unfiltered charm, and savvy brand building, she’s carved out a space that feels both aspirational and unapologetically authentic.

Who's Who on Social Media

Who is Trulee?

With a bold voice, a love for curls, and an unfiltered take on beauty routines, Trulee Rodney has become one of the most relatable and engaging creators in the natural hair care space. Her content bridges practical hair care, honest lifestyle vlogs, and light-hearted moments—often featuring her sister or everyday scenes that make her audience feel at home.

Who's Who on Social Media

Who is Destinee Wray?

From wash days to braiding fails and iconic hair reveals, Destinee Wray has turned her curly hair journey into a storytelling platform. With a casual, cheerful tone and a strong grip on relatability, she creates a visual diary that speaks directly to young women navigating their hair identity.

Who's Who on Social Media

Who is Jake Polino?

Jake Polino is a sneaker artist, content creator, and the co-founder of Kizo Kicks, best known for his engaging and humorous approach to sneaker DIY culture. Based in the U.S., Jake combines creative customization with light automotive tinkering to create content that resonates with sneaker enthusiasts and hobbyists alike.

Justine Castany

Who's Who on Social Media

Who is Maurice Kamara?

Maurice Kamara is the creator behind The People Gallery, a social media brand that documents street style and high-profile fashion through a sharp, curated lens. With over 2.5 million followers across TikTok and Instagram, his approach is rooted in capturing standout outfits from public figures and everyday trendsetters alike.

Justine Castany

Who's Who on Social Media

Who is Andy "Radel" Ortiz?

Radel Ortiz is a comedic content creator and entertainer who’s built a strong presence across TikTok, Instagram, YouTube, and X. With a combined audience of over 5 million followers, Radel has established himself as a relatable voice in digital comedy.

Justine Castany

Who's Who on Social Media

Who is Naar Jesse?

Naar Jesse is a French musician and content creator whose work focuses on LGBTQIA+ visibility, personal storytelling, and the emotional textures of queer identity. With a combined following of over 2.9 million across TikTok, Instagram, and YouTube, she speaks directly to the wlw (women-loving-women) community.

Justine Castany

Who's Who on Social Media

Who is Hunter Workman?

Hunter Workman is a U.S.-based content creator known for his energetic dance videos, viral humor, and strong emphasis on family. With a combined following of over 1.9 million on TikTok and Instagram, he has built a loyal audience through relatable trends and comedic skits.

Justine Castany

Who's Who on Social Media

Who is Tra Rags?

Tra Rags is a U.S.-based comedy creator known for his outrageous skits, red durag persona, and bold approach to satire. Rising from TikTok virality, he built a loyal audience through recurring characters and socially charged punchlines.

Justine Castany

Who's Who on Social Media

Who is Astro Alexandra?

Astro Alexandra is not your typical science communicator. With a bold presence on platforms like TikTok, Instagram, and YouTube, she’s made the universe not only accessible but captivating for millions.

Who's Who on Social Media

Who is Dylan Parker Russell aka YuB?

Dylan Parker Russell, known online as YuB, is a U.S.-based gaming creator best recognized for his chaotic humor, unfiltered voiceovers, and love for indie horror games. With over 1.7M subscribers on YouTube and a growing presence on TikTok, YuB has built a loyal fanbase by uploading daily, reacting unpredictably, and blending absurd edits with authentic gameplay.

Justine Castany

Who's Who on Social Media

Who is lindsaynikole?

Lindsay Nikole is a zoologist and science content creator known for making evolution and animal behavior accessible and entertaining across YouTube, TikTok, and Instagram. With a sharp sense of humor and a strong academic foundation, she transforms complex biological concepts into viral, visually engaging content.