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B2B Influencer Marketing

Find B2B Influencers: 6 Ways That Actually Work

Finding the right B2B influencers takes more than searching by follower count. This guide shares six proven methods to identify trusted creators who match your audience, industry, and marketing goals.

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Who's Who on Social Media

Who is Stéphanos aka Chicklet HF?

Stéphanos, known online as Chicklet HF, is a U.S.-based content creator who mixes lifestyle humor with retail commentary to engage a broad audience. Best known for his witty takes on daily life, he has carved a niche by turning mundane moments into laugh-out-loud content.

Justine Castany

Who's Who on Social Media

Who is Ellie Millar?

From sarcastic makeup tutorials to throwback fashion skits, Ellie Millar has become a comedic force on TikTok, capturing the attention of millions with her sharp wit and nostalgic flair. As a UK-based creator with a bold personality and a fast-paced posting rhythm, Ellie has carved out a space that’s equal parts entertainment and relatability.

Who's Who on Social Media

Who is Zeddy Will?

Zeddy Will is a U.S.-based music artist and content creator known for his energetic presence on TikTok, where he promotes his mixtape SET THE TONE and viral singles like “BACK BACK.” His content blends humor, music, and trend-driven visuals, earning him a top-tier position among video entertainment creators.

Justine Castany

Who's Who on Social Media

Who is Brooke Morton?

Brooke Morton is redefining what it means to be a young mother in the digital age. With a strong presence on TikTok, YouTube, and Instagram, she invites over 3 million followers into her life as a teenage mom navigating parenting, routine, and growth with honesty and grace.

Who's Who on Social Media

Who is Isabella aka iggybellyy?

Isabella, known online as Iggybelly, is not just a lifestyle influencer—she is a dynamic student content creator whose internet presence thrives on relatability, humor, and unapologetic self-expression. Through vibrant, fast-paced videos and aesthetic yet unfiltered posts, Iggybelly has earned a strong place in the world of Gen Z entertainment.

Who's Who on Social Media

Who is Maleni Cruz?

Maleni Cruz is a U.S.-based lifestyle and fashion content creator recognized for her high-energy, relationship-driven content. With a strong voice in video entertainment, she captures candid moments with her partner that blend humor, style, and chaos.

Justine Castany

Who's Who on Social Media

Who is Georgie aka Soupytime?

Georgie is a breath of fresh air in the world of digital content—one who doesn’t chase trends but sets them with dry humor, irony, and poignant social observation. Based in Los Angeles, she’s carved out a distinct voice by leaning into niche internet culture, LGBTQIA+ visibility, and unfiltered storytelling.

Who's Who on Social Media

Who is Trey Bryant?

Trey Bryant is a men’s style expert and lifestyle coach known for his sharp, structured content centered on fashion and grooming for men. Based in Atlanta, he delivers actionable tips that help men build confidence through well-curated wardrobes and grooming habits.

Justine Castany

Who's Who on Social Media

Who is Frank aka stayfocusedfrank?

Frank, known online as @stayfocusedfrank, is a sneaker reseller and entrepreneur dedicated to teaching others how to build income through sneaker flipping. Based in the United States, he built a loyal following by sharing his journey of earning $150,000 in two years reselling shoes.

Justine Castany

Who's Who on Social Media

Who is CloeCouture?

Cloe Feldman, also known as CloeCouture, is a musician and content creator dedicated to healing and empowerment through music and storytelling. Her digital presence blends emotional vulnerability with artistic expression, offering a space for personal growth and connection.

Who's Who on Social Media

Who is Hunter Vought?

Hunter Vought is a New York-based men’s fashion and lifestyle creator known for his refined, timeless aesthetic. With a strong presence on Instagram and TikTok, he shares curated outfit inspiration, grooming tips, and personal life moments that resonate with a style-conscious male audience.

Justine Castany

Who's Who on Social Media

Who is Irvin Randle?

Irvin Randle, also known online as #MrStealYourGrandma, is a Houston-based men’s fashion creator known for his stylish silverfox persona. With a loyal following across TikTok and Instagram, Irvin inspires men over 50 to embrace modern menswear while promoting confidence through classic elegance.

Justine Castany

Who's Who on Social Media

Who is Thalita Massoto?

Thalita Massoto is a Brazilian content creator who blends comedy, beauty, and dance with a vibrant digital presence that resonates strongly among Gen Z and Millennial audiences. Known for her clever, humorous takes and nostalgic storytelling, she has developed a content identity that is both distinctive and emotionally engaging.

Who's Who on Social Media

Who is Charlie Nunn?

Charlie Nunn is the Group Chief Executive of Lloyds Banking Group, where he combines corporate leadership with a strong focus on financial resilience and social equity. He actively promotes initiatives around digital transformation, diversity in hiring, and housing inclusion, using LinkedIn to spotlight actionable partnerships and policy-driven campaigns.

Who's Who on Social Media

Who is Maria Aiello?

Maria Aiello blends professional hairstyling with real-world accessibility, helping millions of beauty fans master stunning looks at home. Her content spans TikTok, Instagram, and YouTube, but it’s her hands-on approach and effortless style that set her apart.

Who's Who on Social Media

Who is Matthew Newman?

Matt Newman is a New York-based hairstylist and viral content creator known for turning everyday hair care into entertaining, high-impact tutorials. With millions of followers across TikTok and Instagram, she’s built a signature style rooted in humor, authenticity, and genuinely useful beauty hacks.

Who's Who on Social Media

Who is Bilal Zuberi?

Bilal Zuberi stands out as a thought leader in the tech and venture capital world, leveraging social media to share insights on AI, entrepreneurship, and innovation. With an influence score of 7,850 points and high engagement on platforms like LinkedIn and X (formerly Twitter), his voice resonates with a specialized audience of founders, investors, and tech enthusiasts.

Who's Who on Social Media

Who is Stevie Sells?

Stevie Sells is a digital creator and entrepreneur who’s turning product flipping and e-commerce into highly watchable, viral content. Known for his sharp storytelling and curiosity-driven videos, he’s built a multi-platform empire that inspires aspiring hustlers and small business owners.

Who's Who on Social Media

Who is Daniel Abrahams?

Daniel Abrahams has built a strong digital presence around sports psychology, with a focus on helping athletes develop mental skills and emotional control. His content is informative, consistent, and directed at coaches, professional athletes, and sports organizations.

Who's Who on Social Media

Who is Elisabetta Torretti?

Elisabetta Torretti is a London-based founder and CEO who has built a standout LinkedIn presence focused on workplace well-being, personal branding, and leadership authenticity. Through her company Mint & Lemon, she advises startup founders and executives on how to turn their lived experiences into powerful brand narratives.

Who's Who on Social Media

Who is Ioannis Ioannou?

Professor Ioannis Ioannou is a leading expert in sustainability leadership and ESG strategy, serving as an Associate Professor at London Business School. Recognized as a LinkedIn Top Voice, he bridges academic research and corporate practice to guide businesses on integrating sustainability into core strategy.