The content you need to find and partner with the right influencers and brands to grow your business, boost engagement, and drive real ROI.

Why & How to Become a Local Influencer

Local influencers will rule the future, and their impact is only growing. By building strong connections within their communities, local influencers can drive higher engagement and create more authentic partnerships with brands. In this guide, we’ll explore why local influencers are becoming so influential and provide actionable tips on how you can establish yourself as a trusted voice in your area.

Interview With Arin Goldsmith | Favikon

In this exclusive interview, get to know Arin Goldsmith, the LinkedIn superstar content creator who is making waves in the professional world. Learn about his journey, the strategies behind his success, and how he engages his growing audience with valuable insights. Whether you’re looking to elevate your own LinkedIn presence or simply curious about Arin's approach, this conversation is packed with inspiration and actionable tips.

The impact of Social Media on Olympic Athletes

As more and more athletes take it to Social Media, we analyse some interesting trends to bring insights.

Google Ads vs Influencer Marketing for B2B Marketing

B2B companies are constantly exploring new avenues to reach their target audience effectively and among the plethora of marketing strategies available, Google Ads and Influencer Marketing have emerged as two prominent approaches, each with its unique advantages and challenges.

B2B Influencer Marketing Agency or Platform?

Navigating the world of B2B influencer marketing can be a daunting task, especially when deciding between using an influencer marketing agency or a platform. Each option has its unique advantages and limitations, and understanding these can help you make an informed choice that aligns with your business objectives.

What is LinkedIn B2B Marketing?

For B2B marketers, LinkedIn offers unmatched opportunities to connect with professionals, decision-makers, and industry leaders. This comprehensive guide explores LinkedIn’s core strengths, providing strategic insights, real-world examples, and data-driven tactics to elevate your B2B marketing.

What is Local Influencer Marketing?

Learn about Local Influencer Marketing & start your find local influencers near you.

How to Leverage AI in Influencer Marketing

Leverage AI to enhance your influencer marketing campaigns.

How to Leverage Influencer Audience Demographics

Learn how analyzing influencer audience demographics can boost your campaign ROI.

How to Do Influencer Marketing for SaaS Companies?

A complete introduction & guide to SaaS Influencer Marketing. Start leveraging Influencer Marketing for your SaaS today.

Is LinkedIn the New Playground for Politicians?

Discover in this article how politicians position themselves on social media platforms, especially on LinkedIn.

Traditional Marketing VS Influencer Marketing

Compare traditional marketing and influencer marketing. Understand their differences, benefits, and which one suits your business best in today's digital world.

Influencer Marketing Platforms Versus Influencer Marketing Agencies: Which Is Better?

Learn about the differences between the two & decide the right method for your business needs.

Influencer Analytics: What is it and how to do?

What is Influencer Analytics and how to do it.

B2B Key Performance Indicators | KPIs

Learn about the key performance indicators of B2B businesses.

The Main Differences Between B2C & B2B Influencers

Influencer marketing is no longer just a buzzword; it’s a core strategy for brands to connect with their target audiences. However, the approach to influencer marketing varies significantly between Business-to-Consumer (B2C) and Business-to-Business (B2B) contexts. Understanding these differences is critical for brands to maximize their marketing efforts and tailor campaigns to their audience. In this article, we’ll break down the key distinctions and analyze what makes each type of influencer unique.

What is B2B Social Selling?

B2B social selling is no longer just a buzzword; it’s a critical component of modern sales strategies. With decision-makers increasingly turning to social platforms for insights and recommendations, knowing how to leverage these platforms to build relationships and close deals can set your business apart.

What is B2B SaaS Marketing?

B2B SaaS marketing is a specialized form of marketing aimed at promoting software-as-a-service (SaaS) solutions to other businesses. Unlike traditional B2C marketing, it focuses on long sales cycles, targeting decision-makers, and conveying the unique benefits of a software solution to solve business-specific challenges.

What is B2B Marketing: Definition and Strategies

B2B marketing is vital for businesses to thrive in a competitive environment, focusing on value creation and tailored solutions. By embracing these strategies, businesses can attract qualified leads, foster connections, and achieve remarkable success.

What is Micro Influencer Marketing

What is Micro Influencer Marketing and how to do it.

10 Must Have Tools for every B2B StartUp

Starting a B2B startup is an exhilarating journey that requires a range of tools to ensure efficient operations, seamless communication, and effective marketing. From project management to customer relationship management, having the right tools can make all the difference in achieving success. Here are some must-have tools for every B2B startup.

Influencer Marketing Tools

Discover the end-to-end needs for a successful influencer marketing campaigns.

How to write the best influencer outreach email?

In this article, understand the essential strategies for crafting the perfect influencer email. From finding the right contact information using CRM, to writing personalized and engaging messages, to centralizing your influencer outreach efforts, we cover everything you need to effectively connect with influencers.

How much to pay an Influencer

Stop the guesswork, use AI & Data to determine the right compensation for influencer.

Demystifying Influence: How the Favikon Scores Work

Get ready to dive into the captivating world of the Favikon scoring system! We're thrilled to unveil all our little secrets and give you an exclusive peek into how Favikon rankings work.

How to Find Influencers in Your Niche ?

Find just the right influencer you're looking for.

How to find LinkedIn Top Voices

Identifying LinkedIn Top Voices can greatly enhance your brand’s visibility and engagement on the platform. Here’s a step-by-step approach to finding and leveraging these influential thought leaders.

Influencer Marketing Contract Template : Free Download

An easy template for influencer marketing contract available for free download.

How to find Key Opinion Leaders (KOL)?

Key Opinion Leaders (KOLs) are individuals with high authority, authenticity, and expertise in a specific field or domain. They specialize in their area and provide valuable information to their audience, including advice, best practices, tips, and product overviews. Learn how to find them!

How to Calculate Engagement Rate on Instagram

Master Instagram engagement rate calculations with our comprehensive guide for brands. Learn professional formulas, industry benchmarks, and use advanced tools to discover high-performing creators.

What is a good engagement rate on Instagram

What defines a "good" engagement rate on Instagram? This guide explores ideal benchmarks for micro, small, and big influencers, helping you compare your performance to industry standards. Learn what engagement rates to aim for and how to improve audience interaction to grow your presence and attract more brand collaborations.

How to Find Influencers for Your Brand

Finding the right influencers for your brand is essential to building authentic connections with your audience. In this guide, we cover proven methods, from leveraging social media tools and influencer marketing platforms to analyzing competitors and audience insights. Discover how to identify creators who truly align with your brand values and drive meaningful engagement.

The different types of influencer marketing campaigns

Influencer marketing campaigns come in many forms, each tailored to specific goals and audiences. This guide breaks down the most popular types, including sponsored posts, product reviews, unboxings, giveaways, and brand ambassadorships. Discover how to choose the right campaign type to boost visibility, drive engagement, and achieve your marketing objectives.

How to become an Amazon Influencer?

Have you ever wondered how to join the Amazon Influencer Program and monetize your influence? This guide breaks down everything you need to know about becoming an Amazon Influencer, from the qualifications required to the tips and strategies for success. Learn how to create your Amazon storefront, promote products effectively, and earn commissions while building your brand.

How are B2B Influencers Paid?

Influence doesn't just revolve around end consumers. It plays a crucial role in B2B transactions as well. But how do these influential figures get compensated within the B2B landscape? Explore the various methods of remunerating B2B influencers in this article.

How to stand out on LinkedIn in 2024?

In 2024, LinkedIn has really evolved into a lively social scene. Discover the secrets to LinkedIn success in 2024 : creating captivating posts, building genuine connections, and staying true to yourself...

How to Identify the Perfect B2B Influencer for your Brand?

Finding the ideal B2B influencer can be the difference between a successful marketing campaign and one that falls flat. This guide will take you through a thorough, step-by-step process to ensure you choose the right influencer who aligns with your brand goals and audience.

5 Reasons to Use an Influencer Marketing Tool

Influencer marketing is a powerful strategy, but managing campaigns effectively requires the right tools. Here’s how an influencer marketing tool can make a significant difference:

How to Find Influencers on LinkedIn [Methods & Tools]

Discover 6 ways to find LinkedIn influencers and connect with them. Whether it’s leveraging Favikon or exploring LinkedIn groups, this guide offers actionable steps to build a network of industry leaders and enhance professional growth on the platform.

The Four Revealing Truths About Elon Musk’s Social Media Platform « X »

Discover the recently revealed Top 200 X - Worldwide English, highlighting impactful personalities and uncover four essential truths about X that set it apart as a buzzing hub in the digital landscape!

The Different Categories of Influencers

Check out the six distinct categories of influencers, classified by their number of followers. From nano-influencers with small but highly engaged communities to mega-influencers and celebrities commanding massive audiences, each category offers unique opportunities for brands and creators. Learn the differences, particularities, and strengths of each type, and find out how to choose the right influencers to align with your campaign goals.

How AI and Machine Learning Are Transforming B2B Influencer Marketing

Discover how AI and Machine Learning are revolutionizing B2B Influencer Marketing. Learn why B2B influencers are game-changers, how AI finds your perfect match, and why tools like Favikon are making the journey easier and more effective.

Niche vs. Celebrity Influencers: Who Gets Better Results?

Uncover the real impact of niche influencers in B2B marketing versus celebrity clout. Learn why specialized experts deliver not just visibility but also credibility and ROI.

The Ultimate Guide to B2B Influencer Marketing: Step-by-Step Success Strategies

Learn how to master B2B influencer marketing with this step-by-step guide. Discover strategies for finding influencers, setting goals, and tracking campaign success to grow your business.

10 Things You Must Know About B2B Influencer Marketing

Journey through a decade of B2B influence marketing – from celebrity endorsements to the emergence of content creators shaping industries.

Social Media Report Essentials: Insights and Analytics

Unlock a wealth of hidden insights waiting in social media reports, and harness their potential to expertly fine-tune your marketing strategy, propelling your success to extraordinary heights.

Boost Your Brand: Employee Advocacy on LinkedIn

Employee Advocacy is an effective way to enhance your brand's visibility on LinkedIn. By fostering a sense of pride and ownership among your employees, you can turn them into enthusiastic brand ambassadors. Discover more about the subject in this article!

What is a Twitter Content Creator?

Ready to become a Twitter or X influencer? Discover the strategies and insider knowledge that will set you apart and propel you towards greatness in the Twitterverse. Time to shine and leave a lasting impact as a top Twitter creator. ✨