Blog - News & Creator Economy Articles

B2B Influencer Marketing

7 mins to read

The Best Influencer Database Tools in 2026

Sarthak Ahuja

Sep 2026

B2B Influencer Marketing

7 mins to read

Influencer Marketing ROI: How to Calculate It (With Real Formulas and Benchmarks)

Sarthak Ahuja

Sep 2026

B2B Influencer Marketing

14 mins to read

Best B2B Social Media Platforms for 2026

Which social media platforms are worth using for B2B marketing in 2026? This guide compares the top options, what each is best for, and where your team should focus.

Sarthak Ahuja

Sep 2026

B2B Influencer Marketing

5 min to read

Are We Measuring Creator Influence Wrong? Followers vs. Engagement vs. Authority Score

Favikon Tracker data from 197 Payments & Fintech creators shows that follower count, engagement rate, and Authority Score can tell very different stories about creator influence. Here’s what these gaps mean for marketers and why follower count alone may not be enough.

Sally (Salome) Mosashvili

Sep 2026

B2B Influencer Marketing

8 min to read

What Is the Best SaaS Influencer Marketing Agency?

The right SaaS influencer marketing agency can help brands find relevant creators, run campaigns, and connect partnerships to business results. This guide compares leading agencies and what to look for based on strategy, creator networks, pricing, and campaign goals.

Sarthak Ahuja

Sep 2026

B2B Influencer Marketing

8 min to read

Best AI Agents for Influencer Marketing in 2026

AI agents are changing how brands find creators, manage outreach, and track influencer campaigns. This guide compares the best AI agents for influencer marketing in 2026 and highlights what each tool can do.

How Much Influencer Marketing Platforms Actually Cost (Real Pricing, Not Request-a-Demo)

Finding software shouldn't require a sales call. In 2026, forward-thinking brands are ditching demo-gated traps for transparent platforms that publish upfront costs, monthly billing flexibility, and clear per-tier software benchmarks.

Sarthak Ahuja

Aug 2026

B2B Influencer Marketing

5 min to read

How to Run Influencer Marketing In-House: A Complete Step-by-Step Framework

Launch influencer campaigns in days without agencies. Complete step-by-step framework to find, vet & manage creators in-house.

Top 20 Creator Economy Influencers in France in 2026

France is shaping the creator economy in 2026, with influencers redefining storytelling, brand partnerships, and community engagement. This list highlights 20 leaders driving innovation and impact across the digital industry.

Top 20 AI Researchers and Entrepreneurs in France in 2026

This ranking lists the top 20 AI researchers and entrepreneurs in France for 2026 based on reach and industry impact. It highlights leaders driving AI research, startups, and applied innovation.

Elena Freeman

Aug 2026

B2B Influencer Marketing

5 min to read

Inside Hootsuite’s Influencer Marketing Campaign

Hootsuite’s influencer campaign focused on real creators and clear messaging. Learn how smart planning and content timing helped boost their brand impact.

Influencer Marketing for Small Businesses

Small businesses are rewriting the rules of marketing by tapping into the power of influencers. By partnering with content creators who resonate with their audience, they’re building authentic connections, driving sales, and expanding their reach. What once seemed like a strategy reserved for big brands is now empowering small businesses to compete on a larger stage.

Influencer Marketing Platforms Versus Influencer Marketing Agencies: Which Is Better?

Learn about the differences between the two & decide the right method for your business needs.

How to Find Influencers for Your Brand

Finding the right influencers for your brand is essential to building authentic connections with your audience. In this guide, we cover proven methods, from leveraging social media tools and influencer marketing platforms to analyzing competitors and audience insights. Discover how to identify creators who truly align with your brand values and drive meaningful engagement.

Justine Castany

Aug 2026

B2B Influencer Marketing

8 min to read

17 Influencer Marketing Tips From Marketers Who Actually Run Campaigns

17 influencer marketing tips from the people who run creator programs at Wix, Lovable, Gamma, Semrush and Ahrefs. Almost none of these came from a framework. They were learned on somebody's budget, the expensive way.

Megan Mahoney

Aug 2026

B2B Influencer Marketing

5 min to read

SaaS Influencer Marketing Playbook 2026

Influencer marketing can help SaaS companies increase awareness, attract qualified leads, and support product adoption. This playbook covers strategies, creator selection, campaign planning, and performance tracking for 2026.

Megan Mahoney

Aug 2026