The content you need to find and partner with the right influencers and brands to grow your business, boost engagement, and drive real ROI.

What is a content creator?

Unlock the potential of content creation as we delve into what it means to be a content creator and explore data-driven strategies for growth and community building. Discover valuable insights, practical tips, and proven strategies to elevate your content and make an impact in the world of social media.

What is Social Listening?

Discover the power of social listening to unlock your business success by monitoring industry evolution. Still don’t know how to get started? Check this out!

LinkedIn score update on Favikon [April 2023]

The Favikon Score has been updated for April 2023, measuring the influence of LinkedIn content creators. Discover the key factors that affect the Influence Score and how it has evolved to reflect changes on the platform. Learn how to improve your Influence Score and become a top performer on LinkedIn.

Get the analytics of your LinkedIn post

Are you a content creator on LinkedIn? If so, you know how important it’s to have a strong social media presence. But how do you know if your posts are really making an impact? That's where analytics come in.

The Best Viral Hashtags on TikTok

In this article, we explain how to choose the right hashtags to increase the reach of your TikTok videos and go viral. You’ll learn everything on how to find popular, specific and trending hashtags on the platform.

Why are my impressions dropping on LinkedIn?

Looking to increase your reach and improve your LinkedIn presence? This article is for you! We'll show you how to track your post impressions and provide valuable tips on how to increase your visibility on the platform. Stay tuned for some helpful insights and strategies.

5 Benefits of Using LinkedIn

You probably know LinkedIn as the “networking platform” in which you can look for jobs opportunities or develop your business. But LinkedIn is evolving fast and became THE go-to platform if you want to stay up to a whole bunch of topics.

Unlocking the Power of Social Media Listening: How to Increase Customer Advocacy?

Social media listening helps identify customer feedback, satisfied customers, and influencers, to improve reputation and drive customer advocacy.

Marketing Strategies For Cosmetics Companies

As New Year’s Eve is almost there, it is the perfect time to create your Influencer Campaign, especially if you’re a Cosmetics brand! So we’ve gathered for you everything you have to know to create the best Marketing Strategy for you Cosmetics company!

7 Best Marketing Tools for Small Business

You can’t manage everything unless you have superpowers. Luckily for us, there are many tools designed to help you with your daily tasks. Let’s find out which marketing tools you should use!

Key Influencer Marketing Statistics

Engagement rate, account activity, audience quality… Here are the key Influencer Marketing statistics you should know before partnering with an influencer!

The Benefits of Micro Influencer Marketing

Let’s see why your brand should work with a micro influencer. Discover the brands that created the best campaigns with micro influencers!

What is influencer marketing?

We hear a lot about influencer marketing and content creators, but what is it really? Between collaboration, search for ambassadors and content creation. You'll become an influencer pro.

The Benefits of Influencer Marketing

From engagement and visibility to authenticity and SEO, here are the four benefits of adding influencer marketing to your strategy!

Youtube Influencer Marketing Guide

Here are a few tips on how to get started on your YouTube influencer campaigns and five examples of the best YouTube influencer collabs!

How to optimize your influencer campaigns

Today, we explain which tools to use to optimize your influence campaigns!

What Influencer Tier is Best for Your Campaign?

Each tier of influencers has pros and cons and you must take it into account while searching for your gem.

What is a Van Life Influencer?

They live everyone’s dream: traveling the world all year round. Working with them can ensure your brand a high quality collab. Meet the van life influencers!

What is an Instagram Influencer?

Working with an Instagram content creator has its advantages! Professional posts, content variety, visibility, and engagement... Let's find out why and how you should work with an Instagram influencer!

What Is Shadow Banning And How To Remove It?

Buh! 👻 This is the biggest fear of any influencer. No, it’s not a mean comment or even a wave of unfollows… We’re talking about shadow banning.

When Should You Post On Instagram?

Sometimes the times you choose to post on Instagram can have an impact on your stats. So if you feel that you are stagnating on Instagram, you might be posting at the wrong time. Read this article to find out when you should post to get the most engagement!

Instagram VS TikTok : Which one is better ?

The big dilemma: on which platform to perform? Maybe Instagram with its perfect photos or TikTok with its dynamic videos or maybe even both. We tell you how to make your choice.

Influencer Marketing: What You Shouldn't Do

Influencer Marketing can do wonders to your brand but for that, you need to have the right strategy. These brands learned it the hard way. But thanks to their mistakes, you now know what you shouldn't do!

Mother’s Day Giveaway Ideas

Planning an influencer marketing strategy for Mother's Day can lead to great results! That is why we want to share one of the most popular and efficient formats for an influencer collab 🎁

How to calculate the engagement rate on Instagram?

Why is it important to calculate an influencer's engagement rate on Instagram, and how do you calculate it? Let's find out!

How to contact an influencer?

Have you ever wanted to work with an influencer but gave up because you were unsure how to do it properly? Or perhaps, you did contact an influencer, but it didn’t work out? Don’t worry! We will tell you everything you need to know to contact an influencer.

Why should your brand consider working with Youtube Influencers?

Makeup tutorials, Hauls, Mukbangs, or Vlogs, YouTubers have been precursors on many internet trends. But what can they bring to a brand?

How to find YouTube Influencers

From travel vloggers, makeup artists, humorists… Full of talented creators, YouTube is one of the most used social media platforms in the world! Yet where do you find them?

Influencer Marketing in Southeast Asia

Who knew the Covid crisis could have beneficial consequences? This is what Southeast Asia have been experiencing. Indeed Influencer marketing has been really successful since the beginning of the pandemic. Here is why!

Convert your customers into brand ambassadors!

Looking for brand ambassadors that align with your brand image, boost your visibility, and showcase authenticity? Stop searching! They are right under your nose

Boost your holiday sales with influencers

Are influencers part of your holiday marketing strategy? You're right! Find out what's trending on social media this holiday season 🎄

Influencer Marketing Strategy: How to work with influencers?

Something is missing in your marketing strategy! Influencers of course! Visibility, engagement, brand image, ROI, here is why you should work with influencers.

TikTok for Dummies

Want to hop on TikTok but don't know where to start? Have a look at our "TikTok for Dummies"!

Influencers are lying to us

You follow them on social media and sometimes you dream of being them. Perhaps you wish your life looked more like theirs. But behind those pretty pictures, influencers actually hide a different reality. Even though they seem to have it all, and to always look perfect, this isn't the truth.

Influencer's Life Cycle

From nano to mega! Let's go through all stages of influencing to understand influencers' life cycle!

Who Are The Macro Influencers?

Now that we know everything about mega, nano and micro influencer let's move onto the next tier: Macro Influencers!

The Booming of Influencer Marketing in Asia

In the past few years, the influencer marketing industry has rapidly grown in Asia. But, why are influencer campaigns suddenly booming in this region?

Nano Influencers

Kim Kardashian, Charlie D'Amelio, and other social media stars represent the smallest percentage of users. What about the rest of the community? What about Nano influencers?

What's a Mega Influencer?

Who are the mega influencers of social media, and why are they the right creators for your influencer campaign?

Instagram vs Tiktok

Want to be on top of your game for your Influencer Campaign? The two Social Media giants have a lot to offer, but which one is the best for your brand??

TikTok Houses : the new phenomenon

The content houses called TikTok houses are the new phenomena of social networks! Young rich influencers in a villa is the new "trend" but we let you discover the backstage of this new world of influencers 🤳

What is targeted advertising?

Find out what this advertising strategy is, and how it can benefit your business 🤑

How Influencers Affect Consumer Behavior

Discover how the world of influencer marketing has revolutionized our consumer habits!

5 Tips For Your Influencer Marketing Campaigns

Here are five tips that will help you plan step by step your influencer marketing campaigns!

How To Become An Influencer On Instagram

For all the travel, fashion, food enthusiasts... Discover how to become an influencer and make your account attractive to collaborate with brands! 🤳✨

Increase Traffic to your E-commerce Site with Influencer Marketing

This article will give you all the keys to launch an influencer strategy that will boost the sales of your e-commerce site 🛒

How Daniel Wellington made a $200 million Business thanks to influencer marketing on Instagram?

Sponsored content, Instagram influencers... discover how a small brand became a giant with the power of virality 📲💰

How much does an influencer marketing partnership cost?

Influencer marketing can be cost-effective but also very expensive. In order to set up a campaign with a good ROI, you need to know how to estimate the price of a partnership.