The content you need to find and partner with the right influencers and brands to grow your business, boost engagement, and drive real ROI.

Boosting your Shopify sales with Influencers

Curious about using influencer marketing to boost your e-commerce sales? Our article covers everything you need to know—from finding the right influencers and building partnerships to compensation strategies and measuring campaign success.

Influencer Marketing for Hotels

Struggling to attract more guests to your hotel? Influencer marketing can showcase your property’s unique offerings, build trust with travelers, and drive bookings by reaching the right audience authentically.

How To Calculate Your Influencer Marketing ROI?

Analyzing the results of your influencer marketing collabs is really important. The ROI is one of the tools that help you determine if your partnership was profitable or not.

5 Ways to Find X (Twitter) Influencers

Finding the right X (Twitter) influencers can transform your marketing strategy by amplifying your brand's voice and reaching a targeted audience. In this guide, we break down five practical ways to discover X influencers who align with your goals.

How to Find TikTok Influencers?

In this article, we’ll explore how TikTok influencers can transform your marketing strategy. Learn how their unique creativity, authentic approach, and deep connection with their audience can help your brand stand out and drive real results.

How to Find Influencers In Your Area

Unlock the potential of local influencers to grow your brand! Discover simple, effective ways to connect with influencers in your area and build authentic partnerships that boost your visibility and engage your community.

Best Influencer Marketing Platforms in 2025

Influencer marketing continues to be a powerful strategy for brands to connect with their audience in an authentic way. With so many platforms available, it can be challenging to choose the right one for your needs. Here's a look at some of the best influencer marketing platforms in 2025, highlighting their unique features and potential drawbacks,

Top 100 B2B Influencers in 2025 (Part 1)

B2B influencers are growing rapidly, and 2025 is poised to highlight standout figures making a significant impact. These influencers aren’t just increasing in numbers—they’re driving essential conversations, shaping industry trends, and redefining thought leadership. To stay ahead, you need to follow these transformative voices.

Influencer Marketing for E-Commerce

Struggling to drive consistent traffic and conversions for your e-commerce store? Traditional ads and promotions might not be cutting through the clutter of a saturated digital marketplace. That’s where influencer marketing comes in—a powerful tool to connect with your target audience, build trust, and turn followers into loyal customers. In this article, we’ll show you how influencer marketing can address your biggest challenges and help your e-commerce brand thrive.

Influencer Marketing for Events

Planning to launch an event but can’t figure out how to approach event marketing? Influencer marketing can be your go-to solution for creating buzz, connecting with the right audience, and driving attendance effectively—all while building long-lasting brand equity.

How to grow LinkedIn followers organically?

With over 900 million users worldwide, LinkedIn is the go-to platform for professionals to network, share insights, and build their brand. But how can you grow your LinkedIn followers organically without resorting to paid promotions?

Influencer Marketing for Nonprofits

Nonprofits can leverage influencer marketing to raise awareness, recruit volunteers, and drive donations. With actionable strategies, real-life examples, and tools like Favikon, it guides nonprofits to find mission-aligned influencers and craft impactful campaigns that inspire authentic connections and measurable outcomes.

The Rise of LinkedIn Influencer Marketing

In recent years, LinkedIn has evolved from a platform for job hunting and networking into a robust ecosystem for influencer marketing, particularly within the B2B space. The rise of LinkedIn influencers signals a significant shift in how businesses interact with decision-makers, professionals, and other stakeholders.‍

Influencer Marketing for Small Businesses

Small businesses are rewriting the rules of marketing by tapping into the power of influencers. By partnering with content creators who resonate with their audience, they’re building authentic connections, driving sales, and expanding their reach. What once seemed like a strategy reserved for big brands is now empowering small businesses to compete on a larger stage.

LinkedIn for Journalists: How to Succeed and Grow on the Platform

LinkedIn is no longer just a platform for job seekers—it’s a space where professionals, including journalists, can showcase their expertise, connect with influential people, and grow their careers. Here’s how to make the most of LinkedIn as a journalist:

What is the Dead Internet Theory?

The Dead Internet Theory suggests that much of today’s online activity is driven by bots, AI, and algorithms, creating an illusion of human interaction. It argues that corporations and governments manipulate content to control narratives and trends, leaving the internet feeling less authentic. This article explores the theory’s origins, key claims, and why it resonates with those nostalgic for the “old internet.” Is the internet truly “dead,” or is it just evolving?

Influencer Marketing Trends in 2025

Check out 2025's top influencer marketing trends, including creators becoming consultants, athletes evolving into entrepreneurs, and the rise of B2B products. Learn how these shifts are redefining the creator economy and shaping modern business strategies.

Influencer Marketing Platform Pricings [January 2025]

With so many influencer marketing platforms available, finding the one that offers the best value can feel overwhelming. Whether you’re looking for advanced tools, unique features, or cost-effective solutions, understanding what sets each platform apart is key. Let’s dive into which platform delivers the most bang for your buck.

Best Influencer Marketing Platforms in 2025

Influencer marketing continues to be a powerful strategy for brands to connect with their audience in an authentic way. With so many platforms available, it can be challenging to choose the right one for your needs. Here’s a look at some of the best influencer marketing platforms in 2025, highlighting their unique features and potential drawbacks.

Who are the top French influencers in 2024?

Learn more about the winners of the first-ever Favikon Awards, held on December 10 at Station F, which recognize the best content creators of 2024 based on real data and expert opinions.

How to Monetize Your Social Media Influence

Learn how creators & influencers monetize their social media influence to make money.

Controvery surrounding Marques Brownlee

In today’s digital age, the lines between content creators and entrepreneurs are blurring. As creators leverage their massive followings to build businesses, expectations from their audiences have skyrocketed.

LinkedIn vs Twitter: Why LinkedIn is Dominating the Creator Economy

Social media is constantly evolving, and the platforms that win are those that adapt to the needs of their audiences. But in the battle between LinkedIn and X (formerly Twitter), the dust has already settled, and the winner is clear: LinkedIn.

Favikon Awards 2024 | Paris Creator Week

We're happy to announce that Station F will host the first edition of the Creator Awards, An award ceremony for the best French content creators and it will take place during Paris Creator Week at Station F on December 10, 6:15pm. This groundbreaking event will spotlight the most influential creators of France 2024.

Fashion Brands that collaborate with influencers in the US

Check out which brands in the fashion industry have collaborated with influencers in the US. From luxury to streetwear, learn which brands actively partner with creators.

Favikon Creator Update [November 2024]

Favikon Creator’s latest update brings powerful tools and improvements, from enhanced stats and weekly performance reports to a step-by-step demo video. Discover how these features can help you grow and connect with brands more effectively.

How to know your rank on LinkedIn?

Curious about how you compare to other creators and professionals on LinkedIn? Check out your rank and see where you stand in your industry. Gain insights into your profile’s performance, engagement, and influence to better position yourself for growth and visibility. Ready to take your LinkedIn game to the next level?

Top LinkedIn growth experts

Who are the best LinkedIn experts worldwide? Check out the Top 20!

Fashion Brands that collaborate with influencers in France

Check out which brands in the fashion industry have collaborated with influencers in France. From luxury to streetwear, learn which brands actively partner with creators.

Calculating Influencer Pricing with Favikon

Learn how Favikon calculates influencer pricing to maximise ROI for brands & agencies.

How to create a viral hook point?

Learn how to create viral hook points that grab attention and drive engagement. Follow these 9 essential strategies to craft hooks that spark curiosity and resonate with your audience.

How to become a Linkedin Top Voice

LinkedIn’s Top Voices program is a recognition awarded to thought leaders who consistently create valuable and engaging content on the platform. Achieving this status requires a combination of authenticity, expertise, and consistent effort.

How to become a LinkedIn influencer?

Learn how to become a LinkedIn influencer by building authority, sharing valuable content, and engaging with your audience.

Beacons Alternative | Spotlight by Favikon

Looking for a better alternative to Beacons? Meet Favikon Creator Spotlight, the ultimate tool to showcase your profile and achievements. With a sleek, customizable design and powerful insights, Spotlight helps you stand out, attract brand collaborations, and elevate your presence.

Bach Buquen: The TikTok Sensation Taking Over Social Media

Bach Buquen, a fast-rising TikTok star, has taken social media by storm, gaining over 2.7 million followers in just 30 days.

How to grow fast on social media - Gamification

Want to take your social media growth to the next level? Learn how gamification can help you grow faster by making the process fun and engaging. Earn rewards, track your progress, and stay motivated as you gain followers, boost engagement, and increase your reach across platforms.

What is a good B2B Influencer Marketing Platform?

In B2B marketing, finding the right influencers can make a big difference in building trust, generating leads, and driving business outcomes. To manage these campaigns effectively, you need a good B2B influencer marketing platform.

Why is link in bio critical for a creator?

Ever wondered why the "link in bio" is essential for creators and influencers? It's more than just a hyperlink—it's a gateway to showcase your portfolio, drive traffic to your content, and connect with your audience. Whether it's leading followers to your latest post, products, or collaborations, a well-optimized link in bio can boost engagement and streamline your online presence.

How to Track LinkedIn Analytics

If you’re a LinkedIn Creator, this article is made for you! You’re going to learn everything you have to know about LinkedIn analytics and how to get all your data on the platform.

How to Overcome Creative Block: A Guide for Content Creators and Influencers

Struggling with creative block? This guide dives into proven strategies and tips used by top creators to reignite their creativity, stay inspired, and consistently deliver engaging content.

The best free alternative to Linktree

Looking for a better, cost-free alternative to Linktree? Check out the Creator Spotlight, the ultimate tool for creators to showcase their work, achievements, and links all in one beautifully designed profile. Unlike traditional link aggregators, Creator Spotlight is tailored to highlight your personal brand and attract potential collaborations with brands and agencies.

What's a Creator Spotlight?

Curious about what a Creator Spotlight is? This innovative feature allows creators to showcase their achievements, top-performing content, and unique style all in one place. Learn how Creator Spotlight can help you stand out, attract brand collaborations, and elevate your personal brand with its customizable and professional design.

Why we're launching a Creator Plan

Wondering why we’re introducing a Creator Plan? It’s designed specifically to empower content creators and influencers to reach their full potential. From showcasing achievements to analyzing social media performance and securing brand collaborations, the Creator Plan provides all the tools you need to grow your influence and build your personal brand.

How to Spot Fake Influencers?

Fake influencers can harm your brand’s credibility and budget. In this article, we break down the telltale signs of fake followers, engagement, and metrics. Learn how to vet influencers effectively and make informed decisions to build authentic partnerships that drive real results.

Why & How to Become a Local Influencer

Local influencers will rule the future, and their impact is only growing. By building strong connections within their communities, local influencers can drive higher engagement and create more authentic partnerships with brands. In this guide, we’ll explore why local influencers are becoming so influential and provide actionable tips on how you can establish yourself as a trusted voice in your area.

Interview With Arin Goldsmith | Favikon

In this exclusive interview, get to know Arin Goldsmith, the LinkedIn superstar content creator who is making waves in the professional world. Learn about his journey, the strategies behind his success, and how he engages his growing audience with valuable insights. Whether you’re looking to elevate your own LinkedIn presence or simply curious about Arin's approach, this conversation is packed with inspiration and actionable tips.

The impact of Social Media on Olympic Athletes

As more and more athletes take it to Social Media, we analyse some interesting trends to bring insights.

Google Ads vs Influencer Marketing for B2B Marketing

B2B companies are constantly exploring new avenues to reach their target audience effectively and among the plethora of marketing strategies available, Google Ads and Influencer Marketing have emerged as two prominent approaches, each with its unique advantages and challenges.